This is where the EuroCIS 365 Virtual CONNECT services come into play: The platform offers exhibitors a brand-new array of marketing opportunities. Whether they prefer a German-speaking or international format, whether they want to ensure maximum reach or prefer target marketing instead, whether the goal is push notifications or interactive communication – this is where exhibitors can take their marketing goals to the next level. EuroCIS 365 helps participants to generate awareness, knowledge and leads. What makes this so unique: They no longer have to rely on just a few successful days a year and reflect this in their strategy, but they can also complement their in-person exhibit with a digital presence - thanks to a multitude of services, this is now possible around the clock, 365 days a year.
The in-person trade fair is expanded by the Digital Extension. The full potential of the trade show can now be further unlocked online because all members of the EuroCIS community can stay connected virtually 365 days a year. They have access to several tools: One of them is our Profile service that “extends physical trade show booths into the Internet”, making it possible to experience the brand world of our exhibitors virtually as well – with product videos, demos, presentations, white papers, web sessions, events, and news. And not just on specific dates, but anytime. Omnipresence also means finding, collecting, and managing business contacts. The Digital Extension of EuroCIS provides many opportunities for location and time independent Networking in the retail technology sector. “We are the voice of our Community – reaching even beyond the EuroCIS portal,” says Dirk Diepenseifen. “This enables exhibitors to not only optimize their own trade fair presentation but also to achieve their general marketing goals throughout the year and promote a positive impact on their business success in the long run.”
Another innovative format that has taken the industry by storm is the “retail salsa - Spice up your community” online format. The virtual Webtalk brings retailers, suppliers, and independent experts together to discuss their insights and use cases from the retail industry with viewers. After all, retail community members want to learn how to create the perfect customer journey. EuroCIS exhibitors can register for this option and share their tips, tricks, and products with their relevant target audience.
Interested parties and EuroCIS visitors also keep up to date with the EuroCIS.mag magazine, the communication platform with the latest topics, news, and stories from the industry, and through Social via our LinkedIn or Instagram channels. Monthly, the EuroCIS newsletter, delivers the latest retail technology news right to your email, ensuring the community always stays informed about the most recent trends or developments, even beyond the trade fair event.