10 do‘s and don‘ts for a perfect trade show exhibit

Tips for an optimal trade fair preparation


1. Planning is everything

2. Effectively promote your booth before the trade show!

3. Less is more

4. Make the difference!

White futuristic booth; copyright: Messe Düsseldorf / ctillmann

© Messe Düsseldorf / ctillmann

5. Rely on an experienced, motivated and friendly team!

6. Cookie-cutter booth or custom event location?

7. Think globally!

8. Hand out attractive giveaways

9. Take advantage of Messe Düsseldorf’s extensive services

10. Follow up after the trade show!