The "Concept Store" at ProWein 2024 showcases innovations for the wine trade

How can retailers best market their wines at the point of sale?

Ein Roboter steht vor einem Weinregal, darüber Text "ProWein presents Concept Store"; Copyright: Messe Düsseldorf/ProWein

04.03.2024

by Julia Pott

In just a few days, from March 10 to 12, 2024, trade visitors will be able to discover wines and spirits from all over the world at ProWein in Düsseldorf. In collaboration with EuroShop, The World's No. 1 Retail Trade Fair, a very special showcase has been created: the "Concept Store".

As part of the theme world "Packaging & Design", tailor-made solutions for the presentation of wine at the point of sale will be presented in the "Concept Store" in Hall 9, Stand A90. Practical solutions and application examples will be used to show how product presentation can be optimized and the sales process improved.

Attention, emotion, conversion! Promotional and marketing activities can have a major impact. To do so, they must be applied in a targeted manner and implemented with the best tools. You will find inspiration for this in our Retail Marketing dimension at EuroShop!

Rendering of the "Concept Store" stand at the ProWein 2024 trade fair; copyright: Messe Düsseldorf/ProWein

Digital customer engagement in the wine trade

The "Sommelier.bot" shows how successfully artificial intelligence is finding its way into many sectors: the bot is a digital assistant that gives customers recommendations for suitable drinks.

The digital kiosk solution "By the Glass WineKiosk" also brings the possibilities of the online world to brick-and-mortar stores. Customers can find out about products themselves. And even if no employees are available to serve wines, the self-service solution still allows customers to taste them.

Instore Solutions is also pursuing an omnichannel approach for the wine business with solar-powered digital price tags.

You can experience other innovative applications in the "Concept Store". Find out more about interactive digital signage solutions or sustainable offers such as the returnable wine bottle system. Visit ProWein from March 10 to 12, 2024 in Düsseldorf and stop by the "Concept Store" and its exhibitors.