Target Corporation announced that guests nationwide will be able to add their favorite Starbucks menu item to a Drive Up order and have it delivered to their car at stores offering the retailer's free Drive Up service.
The service is beginning its chainwide rollout this summer and is slated to be available at all the 1,700-plus stores with Starbucks Cafés and Drive Up service by October.
"Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they're short on time," said Mark Schindele, chief stores officer, Target. "We've continued listening to our guests, who've told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run. This one-of-a-kind service — available only at Target — is the latest example of how we're innovating every day to meet the needs of our guests."
Following a successful pilot, the nationwide rollout of Drive Up with Starbucks gives guests everywhere the ability to enjoy handcrafted beverages or food while they pick up their Drive Up order. Target is the first retailer to offer this service at this scale. Drive Up with Starbucks highlights Target's continued investment in its same-day shopping experience, delivering what guests need and crave quickly and easily.
Adding a Starbucks purchase to be delivered with a Drive Up order is simple:
- After a guest places a Drive Up order at a participating Target store and receives notification that it's ready to pick up, they will indicate they are on the way in the Target app.
- The guest will then receive a prompt in the app to place a beverage or food order from the Starbucks menu. They make their Starbucks selection, click "Add for Drive Up" and pay for the order.
- The guest parks in the Drive Up parking area and taps "I'm here" in the Target app. A Target team member then delivers the freshly prepared Starbucks order — along with the guest's Drive Up purchase — to their car for free.
Source: Target
