Showrooming – Escaping the one-way street!

Showrooming is becoming a popular retail model that addresses changed buying and information behavior


A man looks into the camera; copyright: Showrooming GmbH

Ayhan Yuruk, founder and managing director of Showrooming GmbH
© Showrooming GmbH

Fabrics, clothing and accessories beautifully draped against a white stone wall; Copyright: Jason Briscoe/Unsplash

© Jason Briscoe/Unsplash

An overhead view of a plank floor and a rack of clothes and merchandise tables with fashion; copyright: Ashim D'Silva/Unsplash

© Ashim D’Silva/Unsplash