Pop-up stores as a formula for success

How brands generate attention with temporary locations


A sales room for clothing with clothing racks and mannequins; copyright: Uniqlo

© Uniqlo

A large room with blue walls and beanbags spread on the floor; copyright: Uniqlo

© Uniqlo

A woman dances between light white and blue curtains in a room; copyright: Uniqlo

© Uniqlo

A white counter in a salesroom with white Tshirts and a thermal imaging camera on it; copyright: Uniqlo

© Uniqlo

Pop-up store: support for product launches

A Lush pop-up area in the lobby of a shopping mall with counters and seating; Copyright: Lush

© Lush

Success even for small brands with less effort

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