A mountain biker rides on a rocky path in an alpine landscape; Copyright: Adobe Express

Consumer spending: the experience economy booms

09.09.2024

Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.

A miniature installation of a skate park in the shape of a wave, through which skaters ride, in a shop window at Selfridges; Copyright: Selfridges

Event marketing: the 2024 Summer Olympics in retail

06.08.2024

This summer brings with it great events such as the Olympic Games in Paris. Numerous retail companies are using events like this to present their products and brands through immersive experiences.

Walmart and Unity to bring immersive commerce to games and apps

09.01.2024

Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.

A big Christmas Tree with lights in front of a stage, where a person sings into a microphone infront of an entry to an Asda store; Copyright: Asda

Asda to create a showstopping Christmas tree with Michael Bublé

17.11.2023

To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.

A screenshot of the Shop the Moment offer from Walmart; Copyright: Walmart

Walmart enables viewers to "shop the moment" while streaming

13.11.2023

Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.

A man sits at a desk that has been expanded into a gaming station with screens and equipment; Copyright: Florian Olivo/Unsplash

In-game advertising: potential for retailers and brands

29.08.2023

Whether using game consoles, on smartphones or desktop PCs, gamers not only consume the game content itself, they are also receptive to brand messages and shopping inspiration within the gaming world.

Graphics from the game Fortnight, which features Nike shoes; Copyright: Nike

Nike launches Airphoria in Fortnite

30.06.2023

Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.

Clothes in a virtual showroom; Copyright: Lacoste; Screenshot https://www.lacoste.com/gb/virtual-store.html

The magic of virtual showrooms

07.02.2023

Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.