Nike House of Innovation No 1 in Shanghai

Brand presentation with an extraordinary shopping experience

13.05.2019

Before Nike opened the Concept Store in New York City, it launched Shanghai 001 – the first House of Innovation. The EuroShop-Team was in Shanghai for C-star 2019 and visited the store.

Shanghai 001 offers a peek behind the curtain of Nike’s biggest innovation moments, matched with personalized and digitally-connected shopping journeys. The consumer-focused experience with four levels and 41,150 square feet is located in the world-famous Nanjing East Road shopping district.

View of the Nike House of Innovation in Shanghai with stairs, elevators and digital elements; copyright: Messe Düsseldorf

People look at Nike products like shoes on a bright shelf; copyright: Messe Düsseldorf

People look at sports shoes in a glass box; copyright: Messe Düsseldorf

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