Consumer spending: the experience economy booms
09.09.2024
Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.
How retail media is revolutionizing the advertising market
22.08.2024
More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
Next-gen features for retail loyalty programs
07.08.2024
Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?
Recruitment marketing: How retailers attract young talent
20.06.2024
The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
How e-car brands are revolutionizing retail in China
10.01.2024
Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
Walmart and Unity to bring immersive commerce to games and apps
09.01.2024
Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
Santa's parking space spotted at Aldi
22.12.2023
Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store.
Nike Ginza is made for local running communities in Tokyo
18.12.2023
The retail experience of Nike Ginza, the newest Nike Rise store opening in Tokyo’s, is built on the promise of serving local runners.
China in-store 2023 showcases high-quality designs and retail solutions
13.12.2023
A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.
MediaMarktSaturn tests space-as-a-service offer for marketplace sellers
13.12.2023
In a pilot project, a fitness equipment provider from the Marketplace of MediaMarktSaturn is using instore floor space to present its products.
Asda to create a showstopping Christmas tree with Michael Bublé
17.11.2023
To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.
China in-store 2023: The longed-for return of the B2B retail trade show
08.08.2023
After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
METRO upgrades franchise solutions for grocery customers
19.06.2023
Pop-up stores as a formula for success
13.06.2023
Established brands and aspiring entrepreneurs have long recognized that pop-up stores enrich marketing strategies and boost sales. But what purpose do pop-up stores serve besides increasing sales? And how can smaller brands implement these temporary locations?
Petco unveils complete pet care experience at new flagship store
08.06.2023
Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.
EuroShop 2023: Emotions, impressions, experiences
09.03.2023
Five days of EuroShop with eight dimensions, a packed supporting program, and plenty of highlights: That was EuroShop 2023.
Sustainability reporting becomes mandatory
01.02.2023
The critical view of CO2 emissions and many other sustainability issues is increasing. Soon, no one will be able to avoid taking appropriate measures and communicating them.
Chinese New Year: Market potential for retailers and brands
27.01.2022
Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
Trends in brick-and-mortar retail: 3 tips
15.05.2020
Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.
Retail Marketing: Attracting customers to the POS
18.02.2020
Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.
10 do‘s and don‘ts for a perfect trade show exhibit
04.12.2019
EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
Retail Design: The key to it is communication
16.10.2018
Prof. Zimmermann has spent many years working in the communications industry. This included a position as CEO at BBDO Germany and Pleon Europe and also as professor in strategic communication and co-founder of the Retail Design course at PBSA (the Peter Behrens School of Arts) in Düsseldorf.