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Mobile marketing analytics for precise targeting with coupons

Murmuras lifts the curtain and offers insights into the user journeys in retail apps

20.01.2025

A man with short dark hair smiles at the camera; Copyright: Murmuras

Qais Kasem, Co-Founder and Product Lead of the start-up Murmuras
© Murmuras

A customer shows a cashier his smartphone with discount coupons; Copyright: Adobe Express

© Adobe Express

A team picture at the presentation of the Wissenschaftspreis 2024; Copyright: EHI/GS1/Jörn Wolter

The company name Murmuras comes from research into flocking behavior. Murmuration is the name given to the behavior of starlings when the birds move in group formation.
© EHI/GS1/Jörn Wolter

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