An ALDI employee juggles with colorful cubes; Copyright: ALDI SÜD

Recruitment marketing: How retailers attract young talent


The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
Read more
A modern Lotus dealership with a large screen, seating and a product display on the sides of the room; Copyright: mediaman

How e-car brands are revolutionizing retail in China


Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
Read more
Walmart logo and Unity logo are seen together on a dark blue background; Copyright: Walmart

Walmart and Unity to bring immersive commerce to games and apps


Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
Read more
An Aldi Store in Manchester with a sleigh parking space installed on top; Copyright: Aldi UK

Santa's parking space spotted at Aldi


Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store.
Read more
The Nike Ginza Store in Tokyo from the outside; Copyright: Nike

Nike Ginza is made for local running communities in Tokyo


The retail experience of Nike Ginza, the newest Nike Rise store opening in Tokyo’s, is built on the promise of serving local runners.
Read more
A narrow strip of highlighted retail space in a large electronics store where fitness equipment is on display; Copyright: MediaMarktSaturn

MediaMarktSaturn tests space-as-a-service offer for marketplace sellers


In a pilot project, a fitness equipment provider from the Marketplace of MediaMarktSaturn is using instore floor space to present its products.
Read more
A luminous logo of the China in-store trade fair against a black background; Copyright: Messe Düsseldorf Shanghai

China in-store 2023 showcases high-quality designs and retail solutions


A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.
Read more
A big Christmas Tree with lights in front of a stage, where a person sings into a microphone infront of an entry to an Asda store; Copyright: Asda

Asda to create a showstopping Christmas tree with Michael Bublé


To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.
Read more
China-in-store trade fair; Copyright: China in-store/Messe Düsseldorf

China in-store 2023: The longed-for return of the B2B retail trade show


After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
Read more
A woman in a red sweater stocks a grocery shelf in a small store; Copyright: METRO AG.

METRO upgrades franchise solutions for grocery customers


Read more
Soap bubbles in the foreground, people in a square in a city in the background; copyright: Pieter/Unsplash

Pop-up stores as a formula for success


Established brands and aspiring entrepreneurs have long recognized that pop-up stores enrich marketing strategies and boost sales. But what purpose do pop-up stores serve besides increasing sales? And how can smaller brands implement these temporary locations?
Read more
A Reddy Shop in Shop experience; Copyright: Petco

Petco unveils complete pet care experience at new flagship store


Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.
Read more
A large booth at the EuroShop 2023 in green with many visitors; copyright: beta-web GmbH

EuroShop 2023: Emotions, impressions, experiences


Five days of EuroShop with eight dimensions, a packed supporting program, and plenty of highlights: That was EuroShop 2023.
Read more
Booklets on the shelf; copyright: Unsplash/Maarten van den Heuvel

Sustainability reporting becomes mandatory


The critical view of CO2 emissions and many other sustainability issues is increasing. Soon, no one will be able to avoid taking appropriate measures and communicating them.
Read more
A Chinese illuminated dragon with a long tail in the dark; copyright: Ridwan Meah/Unsplash

Chinese New Year: Market potential for retailers and brands


Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
Read more
A young woman stands at an exhibitor booth; copyright:© beta-web GmbH/Saeed

Trends in brick-and-mortar retail: 3 tips


Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.
Read more
Robot in an exhibition hall with hearts as eyes; Copyright: beta-web GmbH

Retail Marketing: Attracting customers to the POS


Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.
Read more
Crowd of people photographed from above on the exhibition grounds; copyright: Messe Düsseldorf / ctillmann

10 do‘s and don‘ts for a perfect trade show exhibit


EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
Read more
rainerhauserlacour1-b; Copyright: Rainer Zimmermann/PBSA

Retail Design: The key to it is communication


Prof. Zimmermann has spent many years working in the communications industry. This included a position as CEO at BBDO Germany and Pleon Europe and also as professor in strategic communication and co-founder of the Retail Design course at PBSA (the Peter Behrens School of Arts) in Düsseldorf.
Read more