Omnichannel advantage: Marketplace sellers at MediaMarktSaturn benefit from an enormous reach, a high awareness level and a top infrastructure in the online shop, in the app and now also in stationary stores.
In a pilot project in the Tech Village at Alexanderplatz in Berlin, a fitness equipment provider from the Marketplace is using around 22 square meters of floor space to present its products in the perfect light. In line with its omnichannel strategy, the pilot is a further step for MediaMarktSaturn to become even more attractive for its partners and customers.
In an initial test phase from November 2023 to January 2024, the fitness provider will be exhibiting various products across 22 square meters. The entire range of topics will be covered: from "Get started" with body analysis and consultation to "Get better" with training equipment and wearables to "Recover" with products for muscle therapy and wellness. In most cases, these are products that require comprehensive advice and that customers would like to test and experience live on site before buying. To this end, the store has its own fitness expert who provides information about the products, answers questions, assists with the online ordering process and also offers personalized fitness analysis and consultation.
In addition to the expert on site, tablets are available as digital touchpoints in the exhibition area. Visitors can thus get an initial overview of the products and technical data themselves at any time. On a landing page specially designed for the "Fitness & Wellness" theme world, the products on display are not only highlighted in the store, but also online. The purchase is also concluded via the digital touchpoint directly via the seller's online offer in the Marketplace.
