Pinterest has spotted this user demand and jumped on the bandwagon: It launched the AR technology “Try On” powered by Google Lens. Users can find and try on over 4,000 different eyeshadow shades and shop from brands like Lancome, YSL, Urban Decay, and NYX Cosmetics. This attractive option uses Pinterest's own features such as search, filters, and personalized recommendations. “Try On” for lipstick has already rolled out. Pinterest says its users are considerably more interested in buying products after using the virtual try-on tool.
Social media app Snapchat partnered with Taiwanese Perfect Corp., a provider of beauty tech solutions to integrate AR try-on experiences. Brands can bring their products into Snapchat and turn those experiences into Snapchat Lenses for users to try on. CNBC reported in January 2021 that Snap Inc., the parent company of Snapchat, has acquired the British startup Ariel AI which focuses on artificial intelligence, augmented reality, and real-time 3D rendering of people.
Google has also teamed up with Perfect Corp. and the L'Oréal Group. L'Oréal's company ModiFace offers manufacturers, brands and retailers AR try-on capability for apps, websites, and magic mirrors. Originally developed by Stanford University, the application is said to be one of the most accurate real-time video tracking and analysis technologies that tracks facial microfeatures such as skin tone and texture, wrinkles, eye size and color, head pose and facial expressions. The better these technologies recognize the physical original and combine it with high-quality animation with AR technology, the more important and useful these applications become. There have been many improvements in this area in recent years.