A little bit of paradise in the heart of Barcelona: LaBo

Store design in a shoe store in Barcelona

07.05.2020

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation – and offer the matching perfect footwear to complete the picture.

The colorful fruits above the front door greet shoppers who probably didn’t expect to find “Avarcas” (or “Abarcas” in Catalan) inside the store – the type of sandal that’s popular in the Balearic Islands and is made in Menorca.

Entrance door to a shoe store; Copyright: iXtenso/Pott

Beach vibes from the shoe rack

Pictures of a dreamy bay with a stunning mix of turquoise water and sailing boats in the entrance area put visitors in a vacation mood. You can almost feel the sand between your toes.

View into a colorfully decorated shoe store; copyright: iXtenso/Pott

Mirrors, palm fronds and lights mounted on a ceiling; copyright: iXtenso/Pott

Shoe store with many shoes; copyright: iXtenso/Pott

Shoe store total, shelves in focus; copyright: iXtenso/Pott

Curvy shoe rack; copyright: iXtenso/Pott

A sideboard and a metal mesh on the wall to which shoes are attached; copyright: iXtenso/Pott

Creative visual merchandising with natural elements

Individual shoes are uniquely featured above the sideboards, showcased in artistic metal constructs that are cleverly attached to the wall with horseshoes.

The sideboards also reflect the summer vacation theme of beach and ocean: the wavelike shape of the furniture pieces is amplified by blue string lights.