A hologram of a seated woman giving advice in a bright box, with a man sitting and a woman standing in front of it; Copyright: Cairo AG

Holographic consulting in retail


Holograms only exist in science fiction films? In fact, holographic customer advice has now been tested in the retail sector. Sales staff from Cairo AG were able to accompany customers on their shopping trip from a distance and in person at the same time.
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A woman as a digital presenter in an app for sales; Copyright: announces new AI service package for merchants

14.03.2024 announced the launch of a suite of solutions for third-party merchants to boost revenues. This includes new AI services designed to reduce merchants’ operational costs.
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A screenshot of the Shop the Moment offer from Walmart; Copyright: Walmart

Walmart enables viewers to "shop the moment" while streaming


Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.
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Fünf Personen bei einer Panel-Diskussion auf einer Bühne; copyright: Messe Düsseldorf/ctillmann

Expo + Event Stage @ EuroShop 2023


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A hand holds a smartphone, on the display a picture of a woman in a patterned outfit, in the background a shirt of the same pattern; copyright: Burberry

Burberry debuts Social Retail Store in Shenzhen, China


Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.
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A person wearing VR goggles gestures; copyright: creenshot from a YouTube video by ICT AG.

Virtual trade show presentations


The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.
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Uta Goretzky, Managing Director IFES ; copyright: Messe Düsseldorf

Live communication and its challenges


Uta Goretzky of IFES talks in an interview about the global network of IFES, the great importance of EuroShop for the Expo and Event scene, the IFES Global Village, the IFES Development & Innovation Award and the current challenges of live communication.
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