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A woman as a digital presenter in an app for sales; Copyright: JD.com

JD.com announces new AI service package for merchants

14.03.2024

JD.com announced the launch of a suite of solutions for third-party merchants to boost revenues. This includes new AI services designed to reduce merchants’ operational costs.
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A bird's eye view of a wooden building under construction; Copyright: Avel Chuklanov/Unsplash

The Home Depot Launches New Homeowners Hub

05.09.2023

The Home Depot launched a New Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources including DIY guides, product recommendations, design inspiration and more.
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A man sits at a desk that has been expanded into a gaming station with screens and equipment; Copyright: Florian Olivo/Unsplash

In-game advertising: potential for retailers and brands

29.08.2023

Whether using game consoles, on smartphones or desktop PCs, gamers not only consume the game content itself, they are also receptive to brand messages and shopping inspiration within the gaming world.
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Graphics from the game Fortnight, which features Nike shoes; Copyright: Nike

Nike launches Airphoria in Fortnite

30.06.2023

Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
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Clothes in a virtual showroom; Copyright: Lacoste; Screenshot https://www.lacoste.com/gb/virtual-store.html

The magic of virtual showrooms

07.02.2023

Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.
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A Chinese illuminated dragon with a long tail in the dark; copyright: Ridwan Meah/Unsplash

Chinese New Year: Market potential for retailers and brands

27.01.2022

Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
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