Hybrid commerce: the key to retail success

Challenges, opportunities, and new business and shopping models


Frau mit braunen langen Haaren und in grauem Blazer lächelt in die Kamera; Copyright: Microsoft

Xenia Giese © Microsoft

Opened snack machine with drinks; Copyright: twenty20photos

© twenty20photos

Hand holding a smartphone to a payment machine; Copyright: leungchopan

© leungchopan

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