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Hugo Boss: Reinventing and Revamping the Brand Experience

How the fashion house implements omnichannel and a relaxed ambiance in its new flagship in London

29.06.2022

The BOSS Store on Oxford Street in London from the outside; Copyright: HUGO BOSS

© HUGO BOSS

Interactive screen in the window of the BOSS store in London; Copyright: HUGO BOSS

© HUGO BOSS

The BOSS Sportswear section in London; Copyright: HUGO BOSS

© HUGO BOSS

24/7 lifestyle clothing at the BOSS Store London; Copyright: HUGO BOSS

© HUGO BOSS

Fit Guide Tools at the BOSS Store London; Copyright: HUGO BOSS

© HUGO BOSS

Digital touchpoints in the women's section at the BOSS Store London; Copyright: HUGO BOSS

© HUGO BOSS

Portrait of Katja Laska with long, reddish-blonde hair in front of a blue-gray background, smiling and wearing a white T-shirt; copyright: beta-web GmbH

The portrait was generated by AI.

Author: Katja Laska | EuroShop.mag

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