Skip to main content

How personalized advertising influences consumer behavior

AI as a cornerstone of the digital marketing strategy: predictive analytics, hyper-personalization and automation

19/03/2025

Personalized ads lead to purchase decisions and store visits

A metal needle hits the centre of a red and white target surrounded by other blurred needles; copyright: Adobe Express, AI generated

© Adobe Express, AI generated

How personalized advertising increases consumer engagement

Methods for personalising advertising

Data-based target group analysis

Retargeting and remarketing

Time-optimised advertising placement

Personalised email campaigns

Predictive analytics

Dynamic Ads

Individualised call-to-actions

Location-based advertising

A hand holds a megaphone and protrudes through a hole in a red surface; Copyright: Adobe Express, AI-generated

© Adobe Express, AI-generated

The role of AI and machine learning for personalized marketing

Personalized advertising and the use of AI as a success factor for marketing

Portrait of Julia Pott, member of the EuroShop editorial team, with shoulder-length brown hair, hoodie and open smile; copyright: beta-web GmbH

The portrait was AI-generated.

Author: Julia Pott | EuroShop.mag

More news on the topic of retail marketing:

Return to top