How e-car brands are revolutionizing retail in China

Brand stores as experience centers in a Shanghai shopping mall


A modern Lotus dealership with a large screen, seating and a product display on the sides of the room; Copyright: mediaman

© mediaman

New retail concepts: temporary, mobile, compact

Joyce Gu, Florian Zeim, Elke Moebius, Michael Gerling and Kathrin Brüggemeier stand to the left and right of a Lotus vehicle; Copyright: Messe Düsseldorf

Personalized and immersive product experiences

A product presentation of car materials on a wall; Copyright: mediaman

© mediaman

Visit to the Lotus showroom in Shanghai

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