On the left, skiers on a lift float into the blue sky, in the middle a transparent shoe is presented, and on the right a colorful sneaker stands out; Copyright: Reebok

Reebok launches a personalized AI experience for sneaker fans


The sports brand cooperates with AI and metaverse company Futureverse to create a customizing experience for fashion on Instagram.
Read more
The facade of H&M SoHo location; Copyright: H&M

H&M unveils its new SoHo location


H&M announced it has opened a new brand destination in New York City's iconic SoHo neighborhood where customers benefit from mobile checkout and smart mirrors in fitting rooms.
Read more
A person types on a notebook and a graphic in the foreground visualizes a chat history with an AI.; Copyright: AndersonPiza / envato elements

IKEA launches new AI-powered assistant in OpenAI GPT Store


IKEA has launched a new IKEA AI assistant, an AI-powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.
Read more
A look into Lowe's Style Studio for the Apple Vision Pro ; Copyright: Lowe's

Lowe's Style Studio for Apple Vision Pro


Lowe's takes advantage of the unique capabilities of Apple's first spatial computer to help customers visualize and design their dream kitchen from home.
Read more
A woman and two men stand at a shopping cart at a trade fair and try out a hand scanner; Copyright: Messe Düsseldorf / A. Wiese

These technologies will fundamentally change retail


We asked exhibitors at EuroCIS which brand-new trends retailers should have on their radar and which technologies will inspire their customers in the future.
Read more
A modern Lotus dealership with a large screen, seating and a product display on the sides of the room; Copyright: mediaman

How e-car brands are revolutionizing retail in China


Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
Read more
Oversized women's dresses float between tall buildings in New York City; Copyright: Macy's

Macy’s launches new digital fashion platform: mstylelab


Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge experiences.
Read more
The MUSINSA Flagship Store from the outside; Copyright: MUSINSA

MUSINSA opens its first offline flagship store


South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond.
Read more
A visual for AI as digital shopping assistants; Copyright: Mohamed Nohassi/Unsplash

AI shopping guide announced by Microsoft


Development in e-commerce never stands still. Microsoft provides proof with its new AI functions for the Bing search engine, which are soon to be rolled out. The Buying Guide is a shopping guide tailored to users within the Bing search results page.
Read more
Five glasses in different shades and shapes; copyright: Mister Spex

Mister Spex launches first custom collection of 3D-printed eyewear


The combination of the latest facial scanning technology with high-quality 3D printing creates a made-to-measure collection with very good wearing comfort due to the individual fit.
Read more
A screenshot of the Meal Plans; Copyright: Business Wire

Albertsons Companies: Innovations to Meal Plans Tool


Customers can save time and money on the app by meal planning from a vast array of shoppable recipes developed by professional chefs and dieticians.
Read more
A visualization for GPT4; Copyright: D koi/Unsplash

Carrefour integrates OpenAI technologies and launches a generative AI-powered shopping experience


Carrefour has launched Hopla, a chatbot based on ChatGPT which will be integrated into the website. Customers are able to use this natural-language AI to help them with their daily shopping.
Read more
A person stands in front of the billboards in Time Square; Copyright: Joshua Earle / Unsplash

Contextual targeting: Content counts after all!


Placing an advertising banner on websites or a bit of search engine advertising is something many businesses do. But how do I achieve more success with it? And what happens to the targeting of my ads when the third-party cookies are stopped?
Read more
Ingka Centres introduces Step Store; Copyright: Ingka Centres

Ingka Centres introduces Step Store


Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.
Read more
Exterior view of a Dengo branch; Copyright: RK

Tracing the journey of chocolate


Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.
Read more
A woman using the 3D scanner from doob; copyright: doob

Virtualizing shopping experiences


Avatars are not just digital images of ourselves, but a new form of virtual identity. They enable us to move around in digital spaces and thus create new experiences.
Read more
A small child looks over a table and has glasses in front of his eyes; copyright: PantherMedia/zmijak

Virtual try-on solutions for eyeglasses thanks to AI


Online shopping is becoming more and more popular, even for "try-on" items like eyeglasses. As a result, virtual try-on solutions have gained a fair amount of momentum in online stores in recent years.
Read more