The surge of online shopping over the past decade has significantly impacted the way consumers pay. With hundreds of millions of people flocking to web shops instead of brick-and-mortar shops, online payment providers have become increasingly important.
As one of the oldest payment providers in this space, behind PayPal, Amazon Pay has provided its users with the option to pay with their Amazon accounts on external merchant websites over the past 17 years. Shoppers love this idea, with Amazon Pay being the fifth most popular payment service in the United States and the United Kingdom. On the other hand, merchants prefer different payment options.
According to the BuiltWith survey, Amazon Pay still struggles to increase its market share in the e-commerce landscape. Last month, the service had an average 1% share in top ecommerce markets, the United States, United Kingdom, Germany, Canada, and India, with a slight difference between the countries.
Germany had the highest share of websites offering Amazon Pay as a payment method, 2.1% last month. The United States had practically half that share, with only 1.1% of merchants preferring Amazon payments. India, the United Kingdom, and Canada followed, with 0.8%, 0.7%, and 0.6% shares, respectively.
The market share of Amazon's payment service is even more worrying when compared to that of its competitors. Statistics show that Amazon Pay is almost ten times less popular among merchants in top markets than Apple Pay, which had an average 9.3% share last month. Also, it was seven times less popular than Google Pay, which had an average 7.7% market share. PayPal again proved to be the number one payment option in the ecommerce landscape, with more than 20% of merchants in the top markets accepting PayPal payments.
