Generative AI in content marketing boosts efficiency and creativity
05.11.2024
Generative artificial intelligence (GenAI) generates unique and creative content, whether text, images, video or audio. Generative AI models are now bringing about ground-breaking changes in content marketing.
Event marketing: the 2024 Summer Olympics in retail
06.08.2024
This summer brings with it great events such as the Olympic Games in Paris. Numerous retail companies are using events like this to present their products and brands through immersive experiences.
Recruitment marketing: How retailers attract young talent
20.06.2024
The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.
Local event marketing as the key to authentic brand loyalty
09.04.2024
In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.
Customer centricity paves new paths for the car industry
13.03.2024
The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.
How e-car brands are revolutionizing retail in China
10.01.2024
Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
Walmart and Unity to bring immersive commerce to games and apps
09.01.2024
Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
Santa's parking space spotted at Aldi
22.12.2023
Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store.
Nike Ginza is made for local running communities in Tokyo
18.12.2023
The retail experience of Nike Ginza, the newest Nike Rise store opening in Tokyo’s, is built on the promise of serving local runners.
MediaMarktSaturn tests space-as-a-service offer for marketplace sellers
13.12.2023
In a pilot project, a fitness equipment provider from the Marketplace of MediaMarktSaturn is using instore floor space to present its products.
Swarovski unveils its dazzling new Korea flagship store
07.12.2023
Located within the lush oasis of one of Seoul’s most popular destinations, the Swarovski Dosan Park flagship store is a luxurious and immersive retail experience.
The world’s largest LEGO® store unveiled
22.11.2023
The LEGO Group, in partnership with Alquemie Group, today unveiled the world’s largest LEGO® store. Situated at Sydney Arcade, overlooking Pitt Street Mall in the heart of Sydney, the impressive 900sqm store spans two levels to create a new record for the largest LEGO store globally.
Asda to create a showstopping Christmas tree with Michael Bublé
17.11.2023
To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.
System stand construction: The magic of trade fair construction
17.10.2023
Building stands sustainably and nevertheless eye-catching? That's one of the daily challenges for exhibitors just as it is for the trade show construction and expo marketing industry. Benjamin Bruder of OCTANORM explains to us why system stand construction can be a solution and a model for the future.
Douglas store for Gen Z shoppers
02.10.2023
Douglas has developed a store on Königsallee in Düsseldorf's shopping center that is aimed specifically at young consumers. Of course, a fresh design and digital elements cannot be missing.
Oversized Porsche 911 is a crowd favourite
13.09.2023
The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
How do I turn trade fair visitors into customers?
05.09.2023
How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
5 tips for trade show presentations of start-ups
15.08.2023
Trade shows are a great opportunity for startups to present themselves to potential customers. But how do you stand out from the crowd of exhibitors with limited resources? We have compiled tips for a trade fair appearance.
New Lotus London flagship store opens in Mayfair
07.08.2023
Apple opens first retail store in India
01.08.2023
On April 18, 2023, Apple opened its first store in India. In addition to the products themselves, the focus here is on the customer experience and service. The architecture and energy supply of the building are also remarkable.
Nike launches Airphoria in Fortnite
30.06.2023
Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
Pop-up stores as a formula for success
13.06.2023
Established brands and aspiring entrepreneurs have long recognized that pop-up stores enrich marketing strategies and boost sales. But what purpose do pop-up stores serve besides increasing sales? And how can smaller brands implement these temporary locations?
Jordan World of Flight opens in Tokyo
09.05.2023
Last December, the first Jordan World of Flight store opened in Milan. This concept aims to celebrate the legacy and future of the basketball culture. The next opening quickly followed in March 2023.
Bulgari launches Scentsorial: an exclusive and immersive olfactory experience
13.04.2023
Esprit Digital's "LUMOS" technology illuminates PUMA Singapore's award-winning retail flagship
14.03.2023
Virtualizing shopping experiences
22.02.2023
Avatars are not just digital images of ourselves, but a new form of virtual identity. They enable us to move around in digital spaces and thus create new experiences.
The magic of virtual showrooms
07.02.2023
Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.
Sustainability reporting becomes mandatory
01.02.2023
The critical view of CO2 emissions and many other sustainability issues is increasing. Soon, no one will be able to avoid taking appropriate measures and communicating them.
Wilson pop-up store about the brand's role in the 2021 U.S. Open
10.01.2023
This 4600-sq.-ft. pop-up in New York City focuses on celebrating Wilson’s 108-year brand history and as a tie-in to the 2021 U.S. Open. Wilson hoped to capture the energy and excitement of that marquee event.
Hugo Boss: Reinventing and Revamping the Brand Experience
29.06.2022
In the new BOSS flagship store from HUGO BOSS on London's Oxford Street, the shopping experience begins before customers even enter the store. The company wants to take shopping to the next level.
Store Concept: Brand Experience Center Versus Car Dealership
16.03.2022
So much more than just a car showroom: The Audi House of Progress in Shanghai.
Chinese New Year: Market potential for retailers and brands
27.01.2022
Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
Apple opens new store in Berlin
03.01.2022
On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.
Branding without compromise: fusing store design and technology
06.12.2021
Unique retail shop designs invite you on a journey through the store. Satvinder Singh told us how the work of a design specialist in India has changed and what role technology and sustainability play in this setting.
Exhibition Planning and Physical Visitor Contact at In-Person Trade Shows
15.09.2021
Trade shows are taking place again – but with strict hygiene concepts. We show what organizers, exhibitors and visitors must consider.
Hybrid showroom: the best of both worlds?
01.09.2021
Some say shopping online is easy and convenient – just a few digital clicks and your purchase is complete. Others love to come to a physical store because they crave the tactile experience of shopping. They want to inspect, touch, and feel the products before they buy them.
One Retail Space, Multiple Brands: The Selfridges Corner Shop
07.07.2021
Gucci, Prada, Burberry – at the corner store? Selfridges, the UK chain of high-end department stores with its iconic landmark store on London’s Oxford Street, now has a pop-up store where customers can explore more than just luxury labels.
Burberry debuts Social Retail Store in Shenzhen, China
12.04.2021
Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.
Virtual trade show presentations
10.07.2020
The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.
Tokyo Stores: The Capital of Shopping
26.05.2020
The most progressive store décor, the most inventive displays, the most courteous service, the most exquisite products, the largest selection, the most elaborate packaging: Until you’ve seen Tokyo, you don’t yet know what the most seductive form of contemporary shopping has to offer.
Visual merchandising trends in the retail sector
11.05.2020
It is becoming increasingly important for retailers to create visual experiences, but also to be able to transform them quickly and easily, because consumers are also shopping with their eyes.
Expo & Event Marketing: planned down to the smallest detail
19.02.2020
Trade fairs and events need precise concepts and individual solutions that bring brand communication to the point. A glance into the exhibition halls of EuroShop 2020 shows all this.
6 networking tips and strategies for trade show exhibitors
17.12.2019
Six helpful tips and tricks for exhibitors and the right way of networking at the EuroShop 2020 in Düsseldorf, Germany.
10 do‘s and don‘ts for a perfect trade show exhibit
04.12.2019
EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
Event marketing opportunities: from person to person
12.09.2019
Thorsten Sydow of SALT Solutions suggests using live events to create experiences and strengthen customer relationships.
Nike House of Innovation No 1 in Shanghai
13.05.2019
In Shanghai, Nike launched the first "House of Innovation". The EuroShop team was on site on the occasion of C-star 2019 and visited the store.
Fashion Spaces: Fashion expressed through architectural sites
13.03.2019
Interview with Vésma Kontere McQuillan, Oslo/Norway, about her concept of "Fashion Spaces", the Prada Epicenter in New York City and the requirements of retail design studies.
Exhibition Design: Where does the path lead?
16.01.2019
Trade fair presentations are out? Not at all! This is what Prof. Harry Vetter, expert for exhibition architecture at the PBSA - Peter Behrens School of Arts, believes. The ideas for the Designer's Village of the EuroShop sprout from his student rows, by the way. Enjoy the interview with him and Elke Moebius, Director EuroShop!
Retail Design: The key to it is communication
16.10.2018
Prof. Zimmermann has spent many years working in the communications industry. This included a position as CEO at BBDO Germany and Pleon Europe and also as professor in strategic communication and co-founder of the Retail Design course at PBSA (the Peter Behrens School of Arts) in Düsseldorf.
Chicago: always worth a (shopping) trip!
16.08.2018
"I think Chicago will be the most beautiful big city in the world," said Frank Lloyd Wright, US architect and writer. In any case, the city is a great shopping destination. Here are a few examples.
Trade show appearance: face-to-face interaction is essential
24.04.2018
At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.
Showrooming – Escaping the one-way street!
21.03.2018
Showrooming is a future-oriented retail model. The principle: customers are allowed to examine and try out goods.