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Fashion apps on the rise: why mobile strategies determine success in fashion retail

10.04.2025

Fashion retail apps: Zalando leads the market

Four smartphone screens show the user interface of an AI-supported fashion assistant with chat function and product recommendations; Copyright: Zalando

© Zalando

International trend towards app usage intensifies

A person holds a smartphone with the fashion app open, showing clothes for sale; Copyright; Freepik

© Freepik

Traditional retailers still see room for growth in mobile commerce

Budget fashion apps: surprising target groups

What matters most in fashion apps – customer demands

Two smartphones show a shopping app with a 3D sneaker and a virtual shopping basket; Copyright: Freepik

© Freepik

Conclusion: digitalization as the key to success in the fashion industry

Portrait of Sandra Katzenberger, member of the EuroShop editorial team, with long, wavy, dark blonde hair and a friendly look; copyright: beta-web GmbH

The portrait was AI-generated.

Author: Sandra Katzenberger | EuroShop.mag

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