EuroCIS exhibitor profile: a powerful tool to maximize your trade fair presence

by Julia Pott

Visitors are currently browsing with interest through the exhibitor and product database for EuroCIS 2025, as the retail technology industry will be meeting in Düsseldorf from February 18-20 as usual. Oliver Leheis, Senior Manager Marketing Communications at EuroCIS, demonstrates why it is worthwhile for you as an exhibitor to maintain your company profile. And he also has some very practical tips for you.

Mr. Leheis, to what extent do exhibitors benefit from completing their exhibitor profile on the EuroCIS website?

Oliver Leheis: A comprehensive and informative exhibitor profile significantly increases the visibility of your company and your products. It enables you to present yourself to the interested EuroCIS trade visitors in the best possible way. Visitors obtain specific information about exhibitors in advance and plan their visit to the trade fair – whether online via the website or mobile via the new EuroCIS app. They search for specific products or key topics, make appointments, save their favorites or take notes. We have been observing an exponential increase in visits to the exhibitor and product database since January. There is great interest in company profiles, contact partners and demos of innovative technologies.

An attractively designed profile with up-to-date information and multimedia content therefore increases the likelihood that your stand or event will be visited at the trade fair. Exhibitors can attract the attention of potential customers in the run-up to the trade fair. They are also more likely to be found by potential customers during the three days of the trade fair.

What specific presentation options does the exhibitor profile offer?

Do you have any tips on how exhibitors can make their profile particularly attractive?

Leheis: We know that visitors to the EuroCIS website appreciate multimedia content. Use high-quality images, videos and presentations to present your products and services in an appealing way. Write concise and informative texts that clearly highlight the added value of your offers. The better visitors can assess what they can expect, the more likely they are to take a closer look at your offer on site.

Also make sure you tailor your profile to the EuroCIS audience. Many exhibiting companies serve many sectors or have a very broad product portfolio. Highlight the added value, solutions and services that you offer specifically to the retail trade. In this way, you will arouse targeted interest and attract high-quality leads.