Mr. Jørgensen, why is it worthwhile for a retailer to use electronic shelf labels?
Michael Jørgensen: Apart from the obvious advantages of electronic shelf labels (ESL), such as paper reduction and staff cost savings, modern tools for sales optimization, for instance software solutions within the dynamic pricing field, are the main drivers, when wanting a more digitalized retail environment. It will also become indispensable when the goods are available to the end consumer, both via online platforms and via bricks-and-mortar sales areas, which is also one of the possibilities with ESL.
What advantages do they bring, for example, in-store organization (process optimization, automation)?
Jørgensen: Additional motivation for the use of ESL is the staff availability, which increases when implementing ESL. All businesses want to use their available resources in the best way possible. When saving staff recourses due to ESL, the staff can use their expertise to provide even better customer service. Furthermore, the variety of running campaigns via ESL gives the daily operations much more freedom and flexibility. Also, the ongoing consolidation process, especially within the food sector, intensifies the activities to attract consumers through different concepts within pricing, promotions, and quality. The more flexible the ESL solution is, the more you stand out compared to the competitors.
In sectors where you refill shelves and pick for click and collect, these operations can be optimized with LED on the displays, that will blink when you need to pick or fill up a product, which make the operations run much faster and easier.