How retail media is revolutionizing the advertising market
22.08.2024
More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
Consumers have an emotional connection with direct mail ads
08.04.2024
A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.
Walmart and Unity to bring immersive commerce to games and apps
09.01.2024
Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
Walmart enables viewers to "shop the moment" while streaming
13.11.2023
Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.
In-game advertising: potential for retailers and brands
29.08.2023
Whether using game consoles, on smartphones or desktop PCs, gamers not only consume the game content itself, they are also receptive to brand messages and shopping inspiration within the gaming world.
Nike launches Airphoria in Fortnite
30.06.2023
Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
Contextual targeting: Content counts after all!
13.06.2023
Placing an advertising banner on websites or a bit of search engine advertising is something many businesses do. But how do I achieve more success with it? And what happens to the targeting of my ads when the third-party cookies are stopped?