In-store gastronomy: goals, success factors and investments in retail
12.09.2024
Many retailers rely on gastronomic offerings to attract new customers, increase dwell time and demonstrate their expertise in terms of products and ingredients.
Next-gen features for retail loyalty programs
07.08.2024
Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?
Albertsons Companies wins award for best shopping and retail app
13.05.2024
The retailer was voted the ‘People’s Voice’ winner for its mobile app. Albertsons has been updating and redesigning the app to create a seamless digital shopping experience.
Local event marketing as the key to authentic brand loyalty
09.04.2024
In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.
Consumers have an emotional connection with direct mail ads
08.04.2024
A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.
Online retailers: more than 80% of shoppers had poor experiences
02.04.2024
The “2024 Online Retail Trends Report" surveyed consumers about their recent online shopping experiences: most of them said that online retailers failed to meet their expectations.
Customer centricity paves new paths for the car industry
13.03.2024
The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.
Al-Futtaim IKEA unveils the Store of Tomorrow: A playground for families
12.03.2024
Al-Futtaim IKEA announces the launch of its innovative "Store of Tomorrow," revolutionizing the retail landscape with a focus on play, exploration and family-friendly experiences.
MUSINSA opens its first offline flagship store
18.10.2023
South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond.
The Home Depot Launches New Homeowners Hub
05.09.2023
The Home Depot launched a New Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources including DIY guides, product recommendations, design inspiration and more.
How do I turn trade fair visitors into customers?
05.09.2023
How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
Petco unveils complete pet care experience at new flagship store
08.06.2023
Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.
Bergdorf Goodman announces the launch of Conscious Closet
25.05.2023
Bergdorf Goodman announced ‘Conscious Closet’, a new program dedicated to extending the useful life of customers’ luxury goods. With five primary focuses – Edit, Repair, Alter, Resell, and Give Back – Conscious Closet scales the retailer’s support for circular business models.
Ingka Centres introduces Step Store
11.05.2023
Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.
Canal Walk Shopping Centre: enjoy your shopping experience at Cape Town's largest mall
09.05.2023
EuroShop, the World's No. 1 Retail Trade Fair is an international event that brings exhibitors and visitors from all over the world together in Düsseldorf.
Jordan World of Flight opens in Tokyo
09.05.2023
Last December, the first Jordan World of Flight store opened in Milan. This concept aims to celebrate the legacy and future of the basketball culture. The next opening quickly followed in March 2023.
Tracing the journey of chocolate
15.03.2023
Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.
Hyde Park Corner Mall in Johannesburg
15.02.2023
With a nod to the British Empire, Johannesburg’s Hyde Park neighborhood is named after the prestigious Hyde Park district of London. Its Hyde Park Corner shopping center embraces this prestige and sense of exclusivity, delighting a discerning, affluent audience.
Vital city centers: Market hall 2.0?
28.12.2022
Open spaces, greenery, a lake – Meerstad is a popular district of Groningen that already offers many amenities but strives for more. The Dutch suburb plans to build 5,000 new homes in addition to a connected, interactive social space, which will serve as a place for residents to shop, gather, and eat. The SuperHub was designed to embody these objectives.
Store Tour on Düsseldorf's luxury mile Kö
21.12.2022
A store tour at the EuroShop trade press day already gave a good preview of the topics retailers are dealing with and the means and measures they are using to attract customers to their stores despite economically challenging times.
Store Concept: Consumer Electronics Retailer Embraces Experience
18.10.2022
"Tech Village Berlin”, the retailer’s first so-called “Lighthouse” market, recently opened its doors on the iconic Alexanderplatz. The new location of the consumer electronics company features an innovative store concept. Let’s take a closer look.
Store Concept: Brand Experience Center Versus Car Dealership
16.03.2022
So much more than just a car showroom: The Audi House of Progress in Shanghai.
Exhibition Planning and Physical Visitor Contact at In-Person Trade Shows
15.09.2021
Trade shows are taking place again – but with strict hygiene concepts. We show what organizers, exhibitors and visitors must consider.
Hybrid showroom: the best of both worlds?
01.09.2021
Some say shopping online is easy and convenient – just a few digital clicks and your purchase is complete. Others love to come to a physical store because they crave the tactile experience of shopping. They want to inspect, touch, and feel the products before they buy them.
10 do‘s and don‘ts for a perfect trade show exhibit
04.12.2019
EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
Event marketing opportunities: from person to person
12.09.2019
Thorsten Sydow of SALT Solutions suggests using live events to create experiences and strengthen customer relationships.
Exhibitions score points with networking and experiences
31.01.2019
German exhibiting companies see considerable advantages in using trade shows as a medium for business-to-business communication compared to digital tools - such as social media or virtual marketplaces.
How much do you know about the future of shopping?
09.05.2018
Can you explain the terms “chatbot” or “contactless payment”? These are two of the buzzwords that everyone in the retail industry is talking about. We had a look around Düsseldorf city centre to see how well the public knows about the future of shopping.
Trade show appearance: face-to-face interaction is essential
24.04.2018
At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.
Showrooming – Escaping the one-way street!
21.03.2018
Showrooming is a future-oriented retail model. The principle: customers are allowed to examine and try out goods.