Consumers have an emotional connection with direct mail ads

Direct mail drives consumer purchases

A white letterbox with a lawn in the background; Copyright: Mikaela Wiedenhoff / Unsplash

© Mikaela Wiedenhoff / Unsplash


Graphic: Consumers Have an Emotional Connection with Direct Mail Ads; Copyright: Vericast

© Vericast

People experience more emotional reactions to print ads

Consumers enjoy spending time reading through print ads

Interest in making a purchase after seeing a print ad is high

More information is absorbed from print ads and people often have better recall

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