anybill: A rocket-like launch from start-up to established EuroCIS exhibitor
17.09.2024
The start-up anybill launched a solution for digital receipts in 2019 and presented it at the EuroShop start-up hub in February 2020. We spoke to CEO Lea Frank about the digitalisation of the retail industry and the positive effect of their trade fair appearance.
The rise of electronic shelf labels in retail
06.09.2024
Electronic shelf labels (ESLs) offer more efficient and dynamic management of prices and product information. With the growing demand for automation, the ESL market is expanding and many retailers are trialling digital solutions.
How retail media is revolutionizing the advertising market
22.08.2024
More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.
Reebok launches a personalized AI experience for sneaker fans
22.05.2024
The sports brand cooperates with AI and metaverse company Futureverse to create a customizing experience for fashion on Instagram.
Albertsons Companies wins award for best shopping and retail app
13.05.2024
The retailer was voted the ‘People’s Voice’ winner for its mobile app. Albertsons has been updating and redesigning the app to create a seamless digital shopping experience.
Kohl’s introduces new interactive Christmas experiences for customers
01.12.2023
Kohl’s is giving customers new ways to inspire their holiday shopping. From personalized gifting recommendations using AI technology to Kohl’s influencers top holiday picks, Kohl’s is using technology and social media tools to help customers find all the best gifts for their family and friends.
Walmart enables viewers to "shop the moment" while streaming
13.11.2023
Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.
Macy’s launches new digital fashion platform: mstylelab
20.10.2023
Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge experiences.
Albertsons Companies: Innovations to Meal Plans Tool
26.09.2023
Customers can save time and money on the app by meal planning from a vast array of shoppable recipes developed by professional chefs and dieticians.
Google Business Profile – digital showplace for retailers
26.09.2023
In recent years, many retailers have been working on digitizing their business. Online and offline sales channels are increasingly merging. In this context, the Google Business Profile occupies a key position.
In-game advertising: potential for retailers and brands
29.08.2023
Whether using game consoles, on smartphones or desktop PCs, gamers not only consume the game content itself, they are also receptive to brand messages and shopping inspiration within the gaming world.
Nike launches Airphoria in Fortnite
30.06.2023
Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
Contextual targeting: Content counts after all!
13.06.2023
Placing an advertising banner on websites or a bit of search engine advertising is something many businesses do. But how do I achieve more success with it? And what happens to the targeting of my ads when the third-party cookies are stopped?
Connected Retail @ EuroShop 2023
09.03.2023
Virtualizing shopping experiences
22.02.2023
Avatars are not just digital images of ourselves, but a new form of virtual identity. They enable us to move around in digital spaces and thus create new experiences.
Alo Yoga launches virtual reality shopping experience
09.02.2023
Alo Yoga announced it has launched an immersive digital shopping experience complete with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes, and seamless checkout.
The magic of virtual showrooms
07.02.2023
Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.
Augmented reality: untapped retail potential
12.10.2022
AR technology enables extended reality applications that go far beyond entertainment purposes and are gaining traction in the retail sector.
Touchless interaction for retail displays
12.01.2022
Touchless operation of displays - this sounds a bit like science fiction, but users can already try it out at some points of sale.
Virtual try-on solutions for eyeglasses thanks to AI
11.03.2021
Online shopping is becoming more and more popular, even for "try-on" items like eyeglasses. As a result, virtual try-on solutions have gained a fair amount of momentum in online stores in recent years.
Retail Marketing: Attracting customers to the POS
18.02.2020
Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.
How much do you know about the future of shopping?
09.05.2018
Can you explain the terms “chatbot” or “contactless payment”? These are two of the buzzwords that everyone in the retail industry is talking about. We had a look around Düsseldorf city centre to see how well the public knows about the future of shopping.