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China in-store 2023 showcases high-quality designs and solutions for retailers and brands

Results: inspired visitors, enthusiastic exhibitors, satisfied trade fair organizers

13/12/2023

A luminous logo of the China in-store trade fair against a black background; Copyright: Messe Düsseldorf Shanghai

China in-store in Shanghai is part of the EuroShop trade fair family.
© Messe Düsseldorf Shanghai

A man in a suit with a beard and dark hair being interviewed – Marius Berlemann, General Manager; Copyright: Messe Düsseldorf Shanghai

Marius Berlemann – General Manager
© Messe Düsseldorf Shanghai

Specials, forums, hot topics: a productive exchange of ideas

Many visitors on the exhibition grounds; copyright: Messe Düsseldorf Shanghai

103 exhibitors at the Shanghai New International Expo Center enjoyed an international audience at China in-store 2023.
© Messe Düsseldorf Shanghai

Design experts and agencies in the Designer Village; copyright: Messe Düsseldorf Shanghai

Leading design experts and agencies were represented in the Designer Village.
© Messe Düsseldorf Shanghai

Many people in the Retail Forum; copyright: Messe Düsseldorf Shanghai

The presentations by international industry insiders in the Retail Forum were well attended.
© Messe Düsseldorf Shanghai

Exhibition of the nominated projects of the EuroShop RetailDesign Awards; Copyright: Messe Düsseldorf Shanghai

Visitors were able to view the projects nominated for the EuroShop RetailDesign Award China in an exhibition.
© Messe Düsseldorf Shanghai

The award ceremony of the EuroShop RetailDesign Award China 2023; Copyright: Messe Düsseldorf Shanghai

The three most convincing concepts were honored during the trade fair.
© Messe Düsseldorf Shanghai

A woman with blonde hair and glasses - Elke Moebius, Director EuroShop; Copyright: Messe Düsseldorf Shanghai

Elke Moebius, Director EuroShop
© Messe Düsseldorf Shanghai

Looking to the future of retail: China in-store 2024

More testimonials from visitors and exhibitors at China in-store 2023

Because brick-and-mortar retail has not fully recovered, we hope to achieve cost reductions for our clients through new materials and processing techniques, without compromising their overall brand image.

A Chinese man speaking into a microphone; copyright: Messe Düsseldorf Shanghai

I find the design aesthetics of this exhibition very strong, and the presentation of the booths extremely innovative. I witnessed every designer reinterpreting various materials using their design philosophy and concepts.

Many visitors walk through aisles between exhibition stands; copyright: Messe Düsseldorf Shanghai

It's essential to adapt to the overall societal development, moving closer to green, sustainable, and digital trends. This alignment is a direct reflection of commercial spaces and a trend our stores need to consider in the future.

A Chinese woman speaking into a microphone; copyright: Messe Düsseldorf Shanghai

China in-store showcased brands who used paper materials and modular tableware, reflecting an increasingly lightweight and sustainable design trend. Future retail stores will focus on connecting with people through the spatial environment setup.

Many visitors walk through aisles between exhibition stands; copyright: Messe Düsseldorf Shanghai

China in-store serves as a hub for innovation, exchanging insights, and discussing future trends. We believe that amidst this enriching exhibition, we will all learn and grow.

A Chinese man giving a thumbs up into the camera; copyright: Messe Düsseldorf Shanghai

I found the decorative art products displayed at this exhibition particularly striking. Given the trend towards scenographic environments in the retail business landscape, commercial design products have become increasingly vital.

Many visitors walk through aisles between exhibition stands; copyright: Messe Düsseldorf Shanghai

For us experience is very important. You have to attract people, so you need to constantly innovate, showing new items. We want to develop new collections made sustainably, because it's really the material of the future.

A Caucasian woman speaking into a microphone at a trade show booth; copyright: Messe Düsseldorf Shanghai

The significantly high number of visitors on-site was a pleasant surprise. We hope that next year's exhibition will be even better, creating more opportunities for suppliers and brand owners to connect and interact.

A Chinese man at a trade show booth smiling into the camera; copyright: Messe Düsseldorf Shanghai

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