Bang & Olufsen and Ferrari celebrate the Ferrari Collection

The Bang & Olufsen and Ferrari celebration at the Ferrari Flagship Store in Milan; Copyright: Bang & Olufsen

Two persons looking at a red product; Copyright: Bang & Olufsen

14/09/2023

Bang & Olufsen and Ferrari hosted a celebration event on Tuesday, the 29 of August at the Ferrari Flagship Store in the heart of Milan.

Guests were offered an exclusive first look at the newly launched product collection which was crafted in Bang & Olufsen HQ in Struer, Denmark, and enjoyed irresistible Italian delicacies as well as curated beats of local talent Bulma Brief. In addition, guests were able to enjoy a motorsport exhibition.

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Three man in suits talking; Copyright: Bang & Olufsen

VIPs, press luminaries, influential figures as well as friends of Bang & Olufsen and Ferrari graced this special occasion. Amongst the attendees were: Bang & Olufsen CEO Kristian Tëar, Ferrari CEO Benedetto Vigna, Bang & Olufsen CMO Kamel Ouadi, Italian Rapper Tonny Effe, TV Star Dee Jackson, Motorsport Driver Carrie Schreiner, Creative Director Francesco Risso, and host for the evening David Garrido.

Source: Bang & Olufsen