Opening of the Apple store Jing'an in Shanghai

Apple previewed Apple Jing’an, located near Jing’an Temple and Jing’an Park in Shanghai. The store is encircled by an exterior plaza that gives the community a gathering place for special events, as well as providing a one-of-a-kind shopping destination where customers can discover and buy Apple’s unparalleled lineup of products and services.

“We’re thrilled to open Apple Jing’an — a store that seamlessly blends the traditional with the modern and perfectly complements this historic neighborhood in Shanghai,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “From our phenomenal iPhone lineup to the new 13- and 15- inch MacBook Air, Apple Jing’an brings all of our products and services together with an amazing team to create a truly magical shopping experience for our customers.”

Located next to the landmark Jing’an Temple, Apple Jing’an is a must-see destination in Shanghai. Approaching the store through a grove of maple trees that line the upper plaza, visitors are treated to a stunning view of the temple. As customers descend down the stairs, they pass by terracing, double-curved walls that extend forward in a circle to form amphitheater seating that will host Today at Apple sessions specially created for Apple Jing’an to celebrate the community and its creators. Upon entering the expansive store from the lower level, customers are invited to explore the surrounding avenues and display tables with the latest iPhone 15 lineup, the new 13- and 15- inch MacBook Air with the powerful M3 chip, and Apple’s first-ever carbon neutral products in its latest Apple Watch lineup.

Once inside the store, visitors can travel between floors using the central feature staircase or through the stainless steel elevator. The Forum, featuring a large video wall in the center, serves as a space for learning and inspiration through free Today at Apple sessions. Meanwhile, the Boardroom offers a private setting where the store’s Business Team can offer advice and training to entrepreneurs, developers, and customers of businesses large and small.

From the design of the store to the materials used to bring it to life, every element of Apple Jing’an is built with purpose. Reflecting Apple’s long-standing commitment to the environment, the new store features a Padang Light stone wall that is sustainably and locally sourced within China, giving the store a seamless visual and material harmony.

The 150-person-strong team is ready to help customers shop for a new device, provide personalized setup and support, learn about switching to iOS, or find out about retail services like Apple Trade In or financing programs.

Opening festivities include a special performance by the youngest members of the Shanghai Symphony Orchestra to share the future of classical music in-store for customers. Apple Jing’an will also offer a special six-week Today at Apple program that pays homage to the local community and its creatives with the series Let Diverse Creativity Bloom in Jing’an, showcasing Shanghai’s next generation of creators and their multifaceted skills through the groundbreaking capabilities of iPhone.

• Photo Tour: Framing Architecture
• Get Started: Mac
• Workshop: Photography on iPhone
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Source: Apple