19.06.2024
Using mixed-reality-headsets for shopping, is an innovative way to visualize and experience products. There are pioneering retailers and brands experimenting with AR and VR tools, such as the Apple Vision Pro, for their customer journeys.06.05.2024
Holograms only exist in science fiction films? In fact, holographic customer advice has now been tested in the retail sector. Sales staff from Cairo AG were able to accompany customers on their shopping trip from a distance and in person at the same time.29.04.2024
Established players in the retail sector have been usurped by creative newcomers that have prioritized innovation. Staying ahead of the curve in terms of technological advancements and consumer preferences is a factor for success.06.02.2024
Lowe's takes advantage of the unique capabilities of Apple's first spatial computer to help customers visualize and design their dream kitchen from home.01.12.2023
Kohl’s is giving customers new ways to inspire their holiday shopping. From personalized gifting recommendations using AI technology to Kohl’s influencers top holiday picks, Kohl’s is using technology and social media tools to help customers find all the best gifts for their family and friends.20.10.2023
Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge experiences.17.05.2023
So-called digital twins are designed to enable decision-makers and employees in companies to run through scenarios and thus make better decisions.09.03.2023
22.02.2023
Avatars are not just digital images of ourselves, but a new form of virtual identity. They enable us to move around in digital spaces and thus create new experiences.09.02.2023
Alo Yoga announced it has launched an immersive digital shopping experience complete with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes, and seamless checkout.07.02.2023
Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.12.10.2022
AR technology enables extended reality applications that go far beyond entertainment purposes and are gaining traction in the retail sector.11.03.2021
Online shopping is becoming more and more popular, even for "try-on" items like eyeglasses. As a result, virtual try-on solutions have gained a fair amount of momentum in online stores in recent years.17.02.2021
Now there is another B2C retail sector – apart from the furniture and fashion industries – with emerging AR use cases: enter the beauty industry.