09.09.2024
Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.14.08.2024
Three shopping destinations in Singapore – including the Apple Store in Marina Bay and two extraordinary malls – show how innovative modern retail concepts can be and how much they enrich the quality of life in a city.07.08.2024
Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?06.08.2024
This summer brings with it great events such as the Olympic Games in Paris. Numerous retail companies are using events like this to present their products and brands through immersive experiences.20.06.2024
The competition for qualified junior staff and tech talent is tougher than ever. Leading retail companies are therefore relying on creative and innovative HR marketing strategies.06.05.2024
Holograms only exist in science fiction films? In fact, holographic customer advice has now been tested in the retail sector. Sales staff from Cairo AG were able to accompany customers on their shopping trip from a distance and in person at the same time.09.04.2024
In a digitalized and globalized world, local event marketing is coming more into focus. Companies are recognizing the importance of personal interaction and are focusing on a genuine customer relationship.13.03.2024
The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.12.03.2024
Al-Futtaim IKEA announces the launch of its innovative "Store of Tomorrow," revolutionizing the retail landscape with a focus on play, exploration and family-friendly experiences.10.01.2024
Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.28.11.2023
Some of the most fabulous architecture can be found in Singapore. Now another project has been added that is definitely worth seeing: GR.iD is a youth-focused shopping, dining and education center in the heart of Singapore's Selegie arts district.17.11.2023
To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.14.11.2023
On October 13, 2023, Sephora officially unveiled its “Store of the Future” in Wuhan, China. The new branch was designed to combine various services and brands with technological and digital elements to create an immersive shopping experience.18.10.2023
South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond.02.10.2023
Douglas has developed a store on Königsallee in Düsseldorf's shopping center that is aimed specifically at young consumers. Of course, a fresh design and digital elements cannot be missing.28.09.2023
MINISO, is set to open its first UK “Blind Box” store in London. The new store will bring the growing blind box trend – an exciting way to buy mystery toys and collectibles.13.09.2023
The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.12.09.2023
As part of its year-long 60th anniversary celebrations, SPAR Ireland opened a pop-up store at Johnson Place in Dublin city centre in June, with a retro 1960s feel.22.08.2023
The Victoria Yards in Johannesburg, South Africa is an innovative mixed-use project that combines art, social initiatives, sustainability, and commerce.01.08.2023
On April 18, 2023, Apple opened its first store in India. In addition to the products themselves, the focus here is on the customer experience and service. The architecture and energy supply of the building are also remarkable.11.07.2023
For retail as well as for our coexistence in cities, the following applies: Our demands and habits are changing. In addition, there is an accelerated change in areas such as digitalization, climate and infrastructure. It is therefore particularly exciting to find answers to the question: What constitutes a livable, future-oriented city center for us?05.07.2023
Freeport A’Famosa Outlet is proud to unveil the world’s first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft.08.06.2023
Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.11.05.2023
Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.09.05.2023
EuroShop, the World's No. 1 Retail Trade Fair is an international event that brings exhibitors and visitors from all over the world together in Düsseldorf.09.05.2023
Last December, the first Jordan World of Flight store opened in Milan. This concept aims to celebrate the legacy and future of the basketball culture. The next opening quickly followed in March 2023.13.04.2023
15.03.2023
Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.10.03.2023
22.02.2023
15.02.2023
With a nod to the British Empire, Johannesburg’s Hyde Park neighborhood is named after the prestigious Hyde Park district of London. Its Hyde Park Corner shopping center embraces this prestige and sense of exclusivity, delighting a discerning, affluent audience.09.02.2023
Alo Yoga announced it has launched an immersive digital shopping experience complete with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes, and seamless checkout.12.01.2023
The rise of digitization and online retail businesses put retailers in city centers under pressure like never before. Over the past years, climate change, the COVID-19 pandemic and the war in Ukraine have only added to mounting concerns. The future of urban centers and brick-and-mortar retail seems more uncertain than ever before.21.12.2022
A store tour at the EuroShop trade press day already gave a good preview of the topics retailers are dealing with and the means and measures they are using to attract customers to their stores despite economically challenging times.18.10.2022
"Tech Village Berlin”, the retailer’s first so-called “Lighthouse” market, recently opened its doors on the iconic Alexanderplatz. The new location of the consumer electronics company features an innovative store concept. Let’s take a closer look.12.10.2022
AR technology enables extended reality applications that go far beyond entertainment purposes and are gaining traction in the retail sector.29.06.2022
In the new BOSS flagship store from HUGO BOSS on London's Oxford Street, the shopping experience begins before customers even enter the store. The company wants to take shopping to the next level.16.03.2022
So much more than just a car showroom: The Audi House of Progress in Shanghai.14.02.2022
Hello everyone! We, Theresa, Leon, Luisa, Fyn, Lina and I, Moritz, are the trainees at Messe Düsseldorf. We started our training as event managers in the summer of 2020.12.01.2022
Touchless operation of displays - this sounds a bit like science fiction, but users can already try it out at some points of sale.03.01.2022
On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.01.09.2021
Some say shopping online is easy and convenient – just a few digital clicks and your purchase is complete. Others love to come to a physical store because they crave the tactile experience of shopping. They want to inspect, touch, and feel the products before they buy them.12.04.2021
Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.18.02.2021
17 % of the companies are currently using digital events due to the numerous trade fair cancellations, but want to give up on this commitment when physical trade fairs can be held again.10.07.2020
The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.15.05.2020
Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.19.02.2020
Trade fairs and events need precise concepts and individual solutions that bring brand communication to the point. A glance into the exhibition halls of EuroShop 2020 shows all this.27.11.2019
How is the trade show landscape developing now and in the future? At the K trade fair, Elke Moebius met IFES Vice President Torsten Heinze to talk about the goals of the international association, which will be an exhibitor at EuroShop in February 2020.12.09.2019
Thorsten Sydow of SALT Solutions suggests using live events to create experiences and strengthen customer relationships.13.05.2019
In Shanghai, Nike launched the first "House of Innovation". The EuroShop team was on site on the occasion of C-star 2019 and visited the store.31.01.2019
German exhibiting companies see considerable advantages in using trade shows as a medium for business-to-business communication compared to digital tools - such as social media or virtual marketplaces.12.07.2018
The Hema Fresh store in Shanghai offers quite a few experiential moments. Fresh fish from the aquarium, floating shopping bags and omnichannel at its best.23.04.2018
With music nothing should be left to chance because a professional music concept not only enhances the brand experience, but also increases the time customers spend in the store.