POI for digital creatives – exclusive at the No. 1 retail event.

Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage - in the Retail Marketing Dimension at EuroShop 2020, you can expect the entire spectrum of increasingly digital, increasingly intensive interaction with the customer.

POI - point of interest – is what navigation systems call an important point on the map. That's why it’s the right term for EuroShop: an important point in retail. Thanks to digitalization and e-business, POI is increasingly replacing POS and POP in customer perception. It is no longer a question of the retailer’s view of the space where sales take place. It’s about people, about their view of the places or channels where they act as customers.

The main thing is that retailers need to succeed in winning the customer’s attention. At EuroShop, the Retail Marketing Dimension shows the most attractive and fascinating installations for the point of purchase. This is precisely where the customer decides which product to buy.

The Retail Marketing Dimension at EuroShop 2020 is the place for you to break new ground in your interaction with your customers.