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IDEAS THAT TOUCH: DIMENSION RETAIL MARKETING.

Here you can expect the entire, vast spectrum of increasingly digital, increasingly in-depth interaction with customers. It's all about brand and shopping experiences, both in digital (digital interaction) and in brick-and-mortar stores (displays & signage). Customer centricity is key. Data-driven marketing and personalization via mobile are becoming increasingly important.

Let yourself be touched by Retail Marketing that works.

The decisive factor is and remains: Retail must win the customer's eye. Dimension Retail Marketing shows the most attractive and fascinating installations for the point of purchase. After all, this is precisely where it is decided which product will be sold in the end.

EuroShop is the place from which you can break new ground in interacting with your customers.

What is the EuroShop? What do the dimensions mean?

You can find answers here!

RETAIL MARKETING: THE DIMENSION FOR THE RIGHT SALES PROMOTION IN RETAILING

Decoration, outdoor advertising, digital marketing, signage, displays, scent marketing and even more – There are many ways to pick up your clientele at the point of sale. Are you wondering which advertising media are right for you? You'll find the answers again this time at EuroShop.

Our exhibitors in the Retail Marketing dimension will be happy to advise you and work with you to define the optimum marketing measures to boost your sales promotion. Together, we'll get you to your individual marketing goal!

DOWNLOADS THAT MOVE YOU:

EuroShop 2023 Brochure
EuroShop 2023 hall plan
Product categories EuroShop

SECOND TO NONE: OUR EXHIBITORS

HL Display
M & T Reklam
Ores
Moss
POS Tuning
RTC
VKF Renzel
To the exhibitors of EuroShop

WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?

When it comes to customer loyalty, there is no way around loyalty management solutions. In particular, mobile and digital marketing around couponing and smartphone apps are becoming increasingly important. You will also find the right expertise at EuroShop for the challenge of reconciling data protection and personalization.

All the latest insights on these innovations are waiting for you in the product categories of this Dimension. And we won't leave your brick-and-mortar store out of the equation: In Halls 3 and 4, find out how you can inspire and win over your customers thanks to in-store navigation, screens, digital signage, LED walls, and other decorative and advertising elements!

THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING

The Retail Marketing Dimension at EuroShop includes the following product categories:

Digital marketing solutions

  • Loyalty management solutions
  • Mobile marketing solutions
  • Mobile couponing
  • In-store navigation
  • Location based services
  • Smartphone apps
  • Smart fitting rooms
  • Digital signage solutions
  • Screens and LED walls
  • Customer screens for checkouts and scales
  • POS kiosk systems
  • Customer feedback terminals
  • Content management for digital POS media
  • In-store audio solutions

Fragrance marketing

POS/POP displays

  • Acrylic and plastic
  • Cardboard
  • Paperboard, corrugated paperboard
  • Permanent displays
  • Temporary displays
  • Thematic displays

Printing/signage/decoration

  • Animation, revolving stages
  • Danglers
  • Plastic films, adhesive lettering
  • Graphic decoration elements
  • Light boxes
  • Neon signs
  • Illuminated signs
  • Illuminated decorations and accessories
  • Poster printing, large-format printing
  • Seasonal decorations, decorations for special industries and themes
  • Price signs
  • Textile decorations
  • Product, price and size labels
  • Special figures
  • Fabric figures

Outdoor advertising

  • Inflatable advertising media
  • Digital advertising systems
  • Large banners, façade coverings
  • Poster advertising
  • Promotional vehicles
  • Transport media
  • Services

POS marketing services

  • Merchandising companies
  • HR promotion agencies
  • POS marketing agencies
  • POS market research

Mobile outlets

  • Sales vehicles
  • Sales pavilions, stands
  • Marquees

Advertising materials

  • Banners
  • Shopping bags
  • Promotional merchandise
A man operates a large touchscreen. Text: Football Shoes, Running Shoes; copyright: Messe Düsseldorf
An arch, which acts as the entrance to a store. Above, Now Open is written in neon letters; copyright: Messe Düsseldorf/Wiese
A woman examines several colorful light tubes; copyright: Messe Düsseldorf/Wiese
Various displays from Rossmann, Biplantol, Lipton, Eco and Lego all made of cardboard; copyright: Messe Düsseldorf
Christmas decoration oversized and inflatable; copyright: Messe Düsseldorf/Wiese
Three glass boxes in the background various leaves; copyright: Messe Düsseldorf/Wiese

THREE CLICKS FOR YOUR PERFECT EUROSHOP VISIT.

A person writing with a pen on a tablet
Dates & Facts
Düsseldorf media harbor in the evening light
Arrival & Accommodation
One hand holds a smartphone, with the EuroShop app on it; Copyright: Messe Düsseldorf
Trade fair planning
Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers

Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places
Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail

NUMBERS YOU CAN COUNT ON

Exhibitors
Visitors
Exhibition space (m2)

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.


The EuroShop product range is divided into the following dimensions:

  • Shop Fitting, Store Design & Visual Merchandising
  • Lighting
  • Materials & Surfaces
  • Retail Technology
  • Retail Marketing
  • Expo & Event Marketing
  • Food Service Equipment
  • Refrigeration & Energy Management

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