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A success factor for the future of the city center? Brick-and-mortar retail!
The attractiveness of our retail locations is increasingly declining. The challenges lie in the growing vacancy rate, the lack of visitor frequency and the declining identification of citizens with their city. In times of accelerating digitalization, making city centers attractive and lively is one of the most important tasks for urban planners, brandeteers, and also for the high street retail sector. Physical and sustainable experiences offer an opportunity to inspire people and attract them back to the city centers.
What means do you use to attract visitors back into the cities?
For retailers, EuroShop offers all the tools they need to continue shaping a brick-and-mortar store in the interests of a vital city center.
Within the Future Urban Lab, visitors will also have the opportunity to realize their own vision of a city of the future.
Such visions may include, for example, the following ideas:
Offer gastronomic options.
Use state-of-the-art technologies and digital services that make shopping an experience worth telling.
Design your retail store in a way that makes consumers want to come back.
Set up your premises in such a way that your customers can linger.
Inspire your customers with events and special experiences.
The store as an attractive place to stay
At EuroShop 2023, the design of vital city centers and attractive brick-and-mortar retail was a very present topic. In videos and highlight tours, exhibitors gave tips on how to attract customers with design and services.
The presentations on the stages of EuroShop 2023 are also worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
Creating shopping experiences that make a visit worthwhile
How do you design stores in such a way that consumers are encouraged to make the trip into the city center? Kateryna Oguriaieva from Silpo presented at the Store Design Stage how each store of the Ukrainian supermarket chain is designed according to an individual concept.
How brands brought people back to stores after COVID
Whether in retail, hospitality or banking, photographer Richard Cadan showed various examples at the Store Design Stage of how brands have managed to create unique brick-and-mortar customer experiences and attract people to cities despite the pandemic and e-commerce boom.
How do you create Third Places in stores and malls?
How can retailers and shopping mall operators create places where consumers like to dwell and come back to? This includes many facets such as store design, gastronomic offerings and entertainment options.
Gastronomic offers for a longer dwell time
Customers who linger in your store or shopping center tend to consume and buy more, but also come back more often. So it can be worthwhile to expand your gastronomic offer with food service solutions.
How to invite people to linger ...
... shows the FOOD SERVICE EQUIPMENT Dimension. Because gastronomic offerings are one way of motivating customers not only to come to the city centers and town centers, but also to stay there longer. You will find ideas for this in Hall 14.
The Future Urban Lab shows and develops together with the fair visitors new attractiveness factors and visit occasions for the cities of tomorrow. An interactive format with a high experience factor sets impulses and inspirations for the entire industry.
A livable city center that attracts visitors includes not only gastronomic offerings, cultural highlights and events, but also stores that invite visitors to linger. Retailers who offer more than just a range of products and design their stores as attractive places to spend time are able to retain their customers in the long term.
Modern store concepts attract customers to the city and invite them to linger. Since 2008, the best store concepts worldwide have been honored with the EuroShop RetailDesign Award. The focus is on architecture, colors, materials, lighting and visual merchandising. Let yourself be inspired!
you will find innovations and get the latest insights.
you maintain contacts and find new suppliers or business partners.
you prepare purchase decisions.
WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.
In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.