A success factor for the future of the city center? Brick-and-mortar retail!

What means do you use to attract visitors back into the cities?

Stand at a fair with many visitors. On the left side many plants and on the right side shelves ; copyright: Messe Düsseldorf

The store as an attractive place to stay

Creating shopping experiences that make a visit worthwhile

How brands brought people back to stores after COVID

How do you create Third Places in stores and malls?

Gastronomic offers for a longer dwell time

How to invite people to linger ...

Glass showcase with food; copyright: Messe Düsseldorf
A food counter and next to it a chicken grill station on a trade fair stand; copyright: Messe Düsseldorf.
A glass counter with various sandwiches; copyright: Messe Düsseldorf
An oven with breads inside and a glass pane; copyright: Messe Düsseldorf
Glass showcases with food at a trade fair stand; copyright: Messe Düsseldorf

Current Insights

The Haleco project in the foreground with Montréal, Canada in the background; Copyright: 2022 Haleco

City center: change in time of crisis

The design of local centers is a future task for everyone.

Read more!
Total of the Super Hub in the Netherlands :©Ronald Zijlstra /De Zwarte Hond

SuperHub in Groningen

To build an inviting community center of the future

Read more!
Three trophies and three certificates for ERDA China.//© C in-store

From apocalypse to tradition

The best Chinese store design 2022
Learn more

We offer a stage for modern urban concepts!

Future Urban Lab

A rendering of the special area Future Urban Lab at EuroShop 2023; copyright: Future Urban Lab

Hot Topic Third Places

On the left in the foreground rainbow colors, behind it a booth with a table in the shape of glasses and fair visitors; copyright: Messe Düsseldorf/Wiese

EuroShop RetailDesign Award

Three trophies of the Retail Design Award; copyright: Messe Düsseldorf

Hot Topics

Solutions that revitalize city centers

A counter with various cakes, in the background a group of people ; copyright: Messe Düsseldorf
A colorful sneaker projected onto a glass panel: Düsseldorf Trade Fair

At EuroShop ...

you will find innovations and get the latest insights.

you maintain contacts and find new suppliers or business partners.

you prepare purchase decisions.


The 'Who is Who' of retail

Visitors to a trade fair stand together in the aisles; copyright: Messe Düsseldorf