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Turn your store into a shopper's paradise: Third Places
For the success of a stationary retail concept, it is often no longer sufficient to limit oneself to the pure sales function. Rather, the aim is to create a place where people feel comfortable, where they enjoy spending time, and which they ideally visit again and again, and not just for the actual shopping. The goal is to create a feel-good atmosphere and make shopping an experience.
Third Places are (semi-)public places where people meet, build relationships, exchange ideas and strengthen their sense of community. Classic examples are cafés, museums, parks or libraries – places that deliberately have nothing to do with home or work.
How do you create a Third Place?
Design, materials, light, and gastronomic offerings, as well as digital services, make a decisive contribution to the success of such third places. It is precisely in these areas that our exhibitors keep developing amazing approaches, making EuroShop an important source of inspiration.
You will find inspiring answers to many important questions at EuroShop:
How do I make the store a place of well-being?
What gastronomic offerings will attract my clientele?
How do I use lighting to create a magical place?
How do materials and design have a positive effect on the length of stay of my customers?
How can I optimally combine the digital with the physical?
Creating places where people enjoy spending time
How do I design my store so that people linger, browse, have a coffee, socialize, and keep coming back? The attractive design of stores and malls was the topic of many presentations and discussions at EuroShop 2023. In videos and highlight tours, exhibitors give tips on which store concepts and designs to use to inspire and retain customers.
The presentations on the EuroShop 2023 stages are also well worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
Creating a brand presence and facilitating immersive design
How can you create a place where people enjoy spending time with dogs? This presentation by Rick Neira, Petco, and Daniel Montano, Little, will show you a practical example of a new store concept with an experiential, immersive design.
Intention / Emotion: the secret of creating new spaces
Marco Ferrari and Sharon Lessard from ENSEMBLE are convinced that only intention and emotion together bring the best experience for new spaces. They explained what this means with a variety of inspiring examples from different countries.
How do I create attractive Third Places in retail?
How can retailers and shopping center operators create places where customers enjoy spending time? This includes many facets such as store design, dining and entertainment.
Captivating store design – Shopping with all senses
At EuroShop 2023, we asked store design experts about their tips for retailers. Watch our video to learn how you can turn shopping into an experience for all senses.
More about the attractive design of your Third Place
... you can find out in our SHOP FITTING, STORE DESIGN & VISUAL MERCHANDISING dimension or in Halls 10-13 at EuroShop 2023.
Modern store concepts not only attract customers, they also invite them to linger. At the Store Design Stage, you will learn how to create experiences with the help of an appealing store design. In addition to shopfitting and lighting, visual merchandising and materials also play a central role here. Let us inspire you!
Experiences are created primarily by stimulating our senses. Visual merchandising also makes this its own and lets us see, hear, feel and smell. The special area ROOM4SENSES allows us to experience each sense in a different space and demonstrates how they affect us in the salesroom and in marketing.
you will find innovations and get the latest insights.
you maintain contacts and find new suppliers or business partners.
you prepare purchase decisions.
WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.
In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.
The 'Who is Who' of retail
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