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Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

EXPERIENCE

Hot Topic of EuroShop 2023

The World´s No. 1 Retail Trade Fair: This is where the retail world comes together.

  • Find new contacts!
  • Experience communication and partnership!
  • Become part of the highly professional and international EuroShop community
Be with us!

Inspire with a lasting effect

When designing any kind of physical place and space in times of increasing digitalization, it is more important than ever to create experiences that inspire enthusiasm and encourage people to stay and return. Important building blocks here are the stimulation of the senses and the creation of a feel-good atmosphere, but also the seamless integration of all digital channels to create a holistic positive customer journey.

Create memories and goosebumps moments

Two men are talking about a screen, which is glowing red: Copyright Messe Düsseldorf
Whether the focus is on event, merchandise presentation, expo or marketing - many EuroShop trade show booths are just such experiential spaces and make the visit unforgettable. Let yourself be inspired by great ideas in the areas of:
  • Design
  • Shopfitting
  • Events
  • Multisensual marketing
  • Live communication
  • Omnichannel integration

Unique live experiences as a tool for customer loyalty

The hunger for events, games and interactive experiences is great among consumers. EuroShop 2023 was an excellent opportunity to learn about strategies and tools for designing such live experiences – whether offline, online or hybrid. We reported on the wide range of offerings in videos and highlight tours.

In addition, the presentations on the stages of EuroShop 2023 are also worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
Stages @ EuroShop 2023

The real Multichannel SHOW-room!

How do we create unique experiences in times when buzzwords like social media, Web 3.0 and gamification determine our consumer habits? Julia Greven from philla BrandXitement makes it clear: The future of retail is multichannel, social and entertainment!

New-era retail: the latest trends

Oliver Ellis from Dalziel & Pow presents five new era retail trends and shows many practical application examples: From on-site presentation with flexible concepts to experience promotion through sensory impressions.

Bringing experiences to life

As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to make events experiences for all the senses.

How do I create attractive Third Places in retail?

How can retailers and shopping center operators create places where customers enjoy spending time? This includes many facets such as store design, dining and entertainment.

Experience brands and products up close

4 Black plastic constructions copyright: Messe Düsseldorf
A man takes a picture of another man in front of a screen representing the jungle. copyright: Messe Düsseldorf
Two white panels with black border in front of a wall with floral print copyright: Messe Düsseldorf
Large walls with colorful pattern in front of one wall is a group of four people. copyright: Messe Düsseldorf
At a trade fair, people stand on a walk-on screen on which something is being played. copyright: Messe Düsseldorf
Two stands on a trade fair one is built like a walk-in TV, the other has a large screen representing white flowers copyright: Messe Düsseldorf
An arch at a trade fair through which you can walk. The inside is covered with a screen panel representing flowers copyright: Messe Düsseldorf
You can find out exactly how in our EXPO & EVENTMARKETING dimension and in exhibition hall 1 at EuroShop 2023, among other places.
Dive in!

Current Insights

Get all the red-hot trends, insights and latest news on customer experience, experiential marketing and merchandise presentation can also be found in EuroShop.mag!
C Bechstein Flagship Store; Copyright: EuroShop/Manleitner

Store Tour on Düsseldorf's luxury mile Kö

Delight customers with light islands, beauty services and cooking events.
Read more!
Total of the Super Hub in the Netherlands :©Ronald Zijlstra /De Zwarte Hond

SuperHub in Groningen

To build an inviting community center of the future
Take a look!
Three trophies and three certificates for ERDA China.//© C in-store

From apocalypse to tradition

The best Chinese store design 2022
Find out more!

We offer Experiential Marketing a stage!

Expo + Event Stage

Stage at EuroShop; copyright: Messe Düsseldorf

Live communication and events benefit from impressive staging with light, sound, effects and visuals. This allows you to create experiences that shoppers will remember and associate with your brand or your product range. EuroShop 2023 will feature a curated program of presentations and best-practice examples.

Find out more

ROOM4SENSES

A foam rod in dark red light; copyright: Room4senses

Experiences are created primarily by stimulating our senses. Visual merchandising also makes this its own and lets us see, hear, feel and smell. The special area ROOM4SENSES allows us to experience each sense in a different space and demonstrates how they affect us in the salesroom and in marketing.

Find out more

Hot Topics

Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places

Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers
Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail

Solutions that stimulate all the senses

Visitors to the fair stand on a walk-through large screen : Messe Düsseldorf
  • Communication design
  • Hybrid events
  • Live communication
  • Decoration design
  • Event technology
  • Lighting concepts
A woman stands in front of a large screen with an enthusiastic look on her face: Düsseldorf Trade Fair
  • Service robot
  • Scent marketing
  • Visual Merchandising
  • Intelligent changing rooms
  • Screens and LED walls
  • Smartphone Apps

At the EuroShop ...

you will find innovations and get the latest insights.

you maintain contacts and find new suppliers or business partners.

you prepare purchase decisions.

WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

The 'Who is Who' of retail

Visitors to a trade fair stand together in the aisles; copyright: Messe Düsseldorf

You're interested in
exhibitors and their products?

 

Click here for the exhibitor database!