The World´s No. 1 Retail Trade Fair: This is where the retail world comes together.
Find new contacts!
Experience communication and partnership!
Become part of the highly professional and international EuroShop community
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Inspire with a lasting effect
When designing any kind of physical place and space in times of increasing digitalization, it is more important than ever to create experiences that inspire enthusiasm and encourage people to stay and return. Important building blocks here are the stimulation of the senses and the creation of a feel-good atmosphere, but also the seamless integration of all digital channels to create a holistic positive customer journey.
Create memories and goosebumps moments
Whether the focus is on event, merchandise presentation, expo or marketing - many EuroShop trade show booths are just such experiential spaces and make the visit unforgettable. Let yourself be inspired by great ideas in the areas of:
Unique live experiences as a tool for customer loyalty
The hunger for events, games and interactive experiences is great among consumers. EuroShop 2023 was an excellent opportunity to learn about strategies and tools for designing such live experiences – whether offline, online or hybrid. We reported on the wide range of offerings in videos and highlight tours.
In addition, the presentations on the stages of EuroShop 2023 are also worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
How do we create unique experiences in times when buzzwords like social media, Web 3.0 and gamification determine our consumer habits? Julia Greven from philla BrandXitement makes it clear: The future of retail is multichannel, social and entertainment!
New-era retail: the latest trends
Oliver Ellis from Dalziel & Pow presents five new era retail trends and shows many practical application examples: From on-site presentation with flexible concepts to experience promotion through sensory impressions.
Bringing experiences to life
As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to make events experiences for all the senses.
How do I create attractive Third Places in retail?
How can retailers and shopping center operators create places where customers enjoy spending time? This includes many facets such as store design, dining and entertainment.
Experience brands and products up close
You can find out exactly how in our EXPO & EVENTMARKETING dimension and in exhibition hall 1 at EuroShop 2023, among other places.
Live communication and events benefit from impressive staging with light, sound, effects and visuals. This allows you to create experiences that shoppers will remember and associate with your brand or your product range. EuroShop 2023 will feature a curated program of presentations and best-practice examples.
Experiences are created primarily by stimulating our senses. Visual merchandising also makes this its own and lets us see, hear, feel and smell. The special area ROOM4SENSES allows us to experience each sense in a different space and demonstrates how they affect us in the salesroom and in marketing.
you will find innovations and get the latest insights.
you maintain contacts and find new suppliers or business partners.
you prepare purchase decisions.
WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.
In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.
The 'Who is Who' of retail
You're interested in exhibitors and their products?