Here you can expect the entire, vast spectrum of increasingly digital, increasingly in-depth interaction with customers. It's all about brand and shopping experiences, both in digital (digital interaction) and in brick-and-mortar stores (displays & signage). Customer centricity is key. Data-driven marketing and personalization via mobile are becoming increasingly important.
Let yourself be touched by Retail Marketing that works.
The decisive factor is and remains: Retail must win the customer's eye. Dimension Retail Marketing shows the most attractive and fascinating installations for the point of purchase. After all, this is precisely where it is decided which product will be sold in the end.
EuroShop is the place from which you can break new ground in interacting with your customers.
What is the EuroShop? What do the dimensions mean?
Decoration, outdoor advertising, digital marketing, signage, displays, scent marketing and even more – There are many ways to pick up your clientele at the point of sale. Are you wondering which advertisingmedia are right for you? You'll find the answers again this time at EuroShop.
Our exhibitors in the Retail Marketing dimension will be happy to advise you and work with you to define the optimum marketing measures to boost your sales promotion. Together, we'll get you to your individual marketing goal!
RETAIL MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS
How do you attract attention? How do you tie customers to your brand? What role do omnichannel strategies play? In the Retail Marketing dimension, you'll get lots of helpful answers. We've captured some highlights and insights in our video coverage.
With solutions such as digital assistants or self-service kiosks, you can give your customers a self-determined customer journey and provide them with optimal personalized advice.
Connected retail services for an omnichannel customer journey
Omnichannel integration offers two benefits: it enables a seamless cross-channel customer journey and it helps retailers connect with their customers and build a relationship.
From Point of Sale to Point of Services
The physical store is still central to customers' purchasing decisions – but only as long as it can offer them the services they expect. Isabelle Piat from Manhattan Associates Europe talks about the cornerstones for a successful transformation.
Personalization in retail marketing
Personalization is about delivering offers and messages to customers that are relevant to them. Tim Mason of Eagle Eye Solutions explains how companies today can incorporate additional contextual dimensions into their personalized marketing efforts.
Are you curious about even more input on current retail trends? We recommend the presentations on the EuroShop 2023 Stages. In our on-demand offer you can watch the talks of the Connected Retail Stage, Retail Technology Stage, Store Design Stage and the Expo + Event Stage online.
WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?
When it comes to customer loyalty, there is no way around loyalty management solutions. In particular, mobile and digital marketing around couponing and smartphone apps are becoming increasingly important. You will also find the right expertise at EuroShop for the challenge of reconciling data protection and personalization.
All the latest insights on these innovations are waiting for you in the product categories of this Dimension. And we won't leave your brick-and-mortar store out of the equation: In Halls 3 and 4, find out how you can inspire and win over your customers thanks to in-store navigation, screens, digital signage, LED walls, and other decorative and advertising elements!
THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING
The Retail Marketing Dimension at EuroShop includes the following product categories:
Digital marketing solutions
Loyalty management solutions
Mobile marketing solutions
Location based services
Smart fitting rooms
Digital signage solutions
Screens and LED walls
Customer screens for checkouts and scales
POS kiosk systems
Customer feedback terminals
Content management for digital POS media
In-store audio solutions
Acrylic and plastic
Paperboard, corrugated paperboard
Animation, revolving stages
Plastic films, adhesive lettering
Graphic decoration elements
Illuminated decorations and accessories
Poster printing, large-format printing
Seasonal decorations, decorations for special industries and themes
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.
In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.
WHAT ARE THE EUROSHOP DIMENSIONS?
The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.
The EuroShop product range is divided into the following dimensions: