10.01.2024Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
28.11.2023Some of the most fabulous architecture can be found in Singapore. Now another project has been added that is definitely worth seeing: GR.iD is a youth-focused shopping, dining and education center in the heart of Singapore's Selegie arts district.
17.11.2023To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.
14.11.2023On October 13, 2023, Sephora officially unveiled its “Store of the Future” in Wuhan, China. The new branch was designed to combine various services and brands with technological and digital elements to create an immersive shopping experience.
18.10.2023South Korea’s leading fashion company, announces the grand opening of its first offline flagship store on October 27. Located at the center of Daegu city, MUSINSA’s first offline flagship store features a diverse range of styles of about 200 brands from casual to formal and beyond.
02.10.2023Douglas has developed a store on Königsallee in Düsseldorf's shopping center that is aimed specifically at young consumers. Of course, a fresh design and digital elements cannot be missing.
28.09.2023MINISO, is set to open its first UK “Blind Box” store in London. The new store will bring the growing blind box trend – an exciting way to buy mystery toys and collectibles.
13.09.2023The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
12.09.2023As part of its year-long 60th anniversary celebrations, SPAR Ireland opened a pop-up store at Johnson Place in Dublin city centre in June, with a retro 1960s feel.
22.08.2023The Victoria Yards in Johannesburg, South Africa is an innovative mixed-use project that combines art, social initiatives, sustainability, and commerce.
01.08.2023On April 18, 2023, Apple opened its first store in India. In addition to the products themselves, the focus here is on the customer experience and service. The architecture and energy supply of the building are also remarkable.
11.07.2023For retail as well as for our coexistence in cities, the following applies: Our demands and habits are changing. In addition, there is an accelerated change in areas such as digitalization, climate and infrastructure. It is therefore particularly exciting to find answers to the question: What constitutes a livable, future-oriented city center for us?
05.07.2023Freeport A’Famosa Outlet is proud to unveil the world’s first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft.
08.06.2023Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.
11.05.2023Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.
09.05.2023Last December, the first Jordan World of Flight store opened in Milan. This concept aims to celebrate the legacy and future of the basketball culture. The next opening quickly followed in March 2023.
09.05.2023EuroShop, the World's No. 1 Retail Trade Fair is an international event that brings exhibitors and visitors from all over the world together in Düsseldorf.
15.03.2023Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.
15.02.2023With a nod to the British Empire, Johannesburg’s Hyde Park neighborhood is named after the prestigious Hyde Park district of London. Its Hyde Park Corner shopping center embraces this prestige and sense of exclusivity, delighting a discerning, affluent audience.
09.02.2023Alo Yoga announced it has launched an immersive digital shopping experience complete with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes, and seamless checkout.
12.01.2023The rise of digitization and online retail businesses put retailers in city centers under pressure like never before. Over the past years, climate change, the COVID-19 pandemic and the war in Ukraine have only added to mounting concerns. The future of urban centers and brick-and-mortar retail seems more uncertain than ever before.
21.12.2022A store tour at the EuroShop trade press day already gave a good preview of the topics retailers are dealing with and the means and measures they are using to attract customers to their stores despite economically challenging times.
18.10.2022"Tech Village Berlin”, the retailer’s first so-called “Lighthouse” market, recently opened its doors on the iconic Alexanderplatz. The new location of the consumer electronics company features an innovative store concept. Let’s take a closer look.
12.10.2022AR technology enables extended reality applications that go far beyond entertainment purposes and are gaining traction in the retail sector.
29.06.2022In the new BOSS flagship store from HUGO BOSS on London's Oxford Street, the shopping experience begins before customers even enter the store. The company wants to take shopping to the next level.
16.03.2022So much more than just a car showroom: The Audi House of Progress in Shanghai.
14.02.2022Hello everyone! We, Theresa, Leon, Luisa, Fyn, Lina and I, Moritz, are the trainees at Messe Düsseldorf. We started our training as event managers in the summer of 2020.
12.01.2022Touchless operation of displays - this sounds a bit like science fiction, but users can already try it out at some points of sale.
03.01.2022On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.
01.09.2021Some say shopping online is easy and convenient – just a few digital clicks and your purchase is complete. Others love to come to a physical store because they crave the tactile experience of shopping. They want to inspect, touch, and feel the products before they buy them.
12.04.2021Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.
18.02.202117 % of the companies are currently using digital events due to the numerous trade fair cancellations, but want to give up on this commitment when physical trade fairs can be held again.
10.07.2020The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.
15.05.2020Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.
19.02.2020Trade fairs and events need precise concepts and individual solutions that bring brand communication to the point. A glance into the exhibition halls of EuroShop 2020 shows all this.
27.11.2019How is the trade show landscape developing now and in the future? At the K trade fair, Elke Moebius met IFES Vice President Torsten Heinze to talk about the goals of the international association, which will be an exhibitor at EuroShop in February 2020.
12.09.2019Thorsten Sydow of SALT Solutions suggests using live events to create experiences and strengthen customer relationships.
13.05.2019In Shanghai, Nike launched the first "House of Innovation". The EuroShop team was on site on the occasion of C-star 2019 and visited the store.
31.01.2019German exhibiting companies see considerable advantages in using trade shows as a medium for business-to-business communication compared to digital tools - such as social media or virtual marketplaces.
12.07.2018The Hema Fresh store in Shanghai offers quite a few experiential moments. Fresh fish from the aquarium, floating shopping bags and omnichannel at its best.
23.04.2018With music nothing should be left to chance because a professional music concept not only enhances the brand experience, but also increases the time customers spend in the store.