10.01.2024Discover how e-car brand stores redefine the shopping encounter, wowing customers with immersive experiences.
09.01.2024Walmart announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.
22.12.2023Christmas shoppers in Manchester were given a surprise as they spotted a giant sleigh parking space installed on top of a local Aldi store.
18.12.2023The retail experience of Nike Ginza, the newest Nike Rise store opening in Tokyo’s, is built on the promise of serving local runners.
13.12.2023A triumphant return: following a two-year hiatus due to the pandemic, China in-store 2023 left both visitors and exhibitors inspired.
13.12.2023In a pilot project, a fitness equipment provider from the Marketplace of MediaMarktSaturn is using instore floor space to present its products.
17.11.2023To celebrate its 2023 Christmas campaign starring none other than Michael Bublé, Asda has turned to a little Christmas magic (and a large festive helping of technology) to create a unique first-of-its-kind public Christmas tree.
08.08.2023After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
13.06.2023Established brands and aspiring entrepreneurs have long recognized that pop-up stores enrich marketing strategies and boost sales. But what purpose do pop-up stores serve besides increasing sales? And how can smaller brands implement these temporary locations?
08.06.2023Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City.
09.03.2023Five days of EuroShop with eight dimensions, a packed supporting program, and plenty of highlights: That was EuroShop 2023.
01.02.2023The critical view of CO2 emissions and many other sustainability issues is increasing. Soon, no one will be able to avoid taking appropriate measures and communicating them.
27.01.2022Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
15.05.2020Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.
18.02.2020Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.
04.12.2019EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
16.10.2018Prof. Zimmermann has spent many years working in the communications industry. This included a position as CEO at BBDO Germany and Pleon Europe and also as professor in strategic communication and co-founder of the Retail Design course at PBSA (the Peter Behrens School of Arts) in Düsseldorf.