The "Concept Store" at ProWein 2024 showcases innovations for the wine trade

How can retailers best market their wines at the point of sale?

Ein Roboter steht vor einem Weinregal, darüber Text "ProWein presents Concept Store"; Copyright: Messe Düsseldorf/ProWein

© Messe Düsseldorf/ProWein


Rendering of the "Concept Store" stand at the ProWein 2024 trade fair; copyright: Messe Düsseldorf/ProWein

At the "Concept Store" (powered by EuroShop & Groupe Les Grands Chais de France), everything revolves around product presentation and marketing at the point of sale.
© Messe Düsseldorf/ProWein

Digital customer engagement in the wine trade

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