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Customer centricity paves new paths for the car industry

Playing chess over a latte macchiato: a visit to NIO House in Düsseldorf

13/03/2024

NIO definitely stands for a change in the automotive industry because we pursue a completely different concept than other car dealerships.

Photo of Deniz David Schneller at the car dealership in Düsseldorf; Copyright: beta-web GmbH/Pott

Community building beyond selling cars

Everyone can come to us, everyone SHOULD come to us, not just those who want to buy the cars, but those who want to sit comfortably in the café.

Photo of Deniz David Schneller at the car dealership in Düsseldorf; Copyright: beta-web GmbH/Pott

Impressions from the NIO House in Düsseldorf

A showroom for NIO e-cars with visitors, on the left a staircase leads to a gallery; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

A sporty e-car from NIO, with a screen on the wall next to it; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

In the foreground two e-cars from NIO, behind them consultation rooms with glass doors; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

In the front two bar tables, behind them two large couches, a playroom for children and a shelf with products; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

In the foreground a couch and a coffee table with a chess set, behind it a shelf set into the wall with drinking bottles, a jacket and other items; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

A room furnished with yellow seating furniture, on the right a shelf with toys; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

A counter of a small café with fully automatic coffee machine and drinks list, "NIO Café" is written on the counter; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

Two armchairs at a café table in a gallery with a view of the pedestrian zone in Düsseldorf; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

In the foreground four armchairs at a coffee table, behind them coworking rooms with glass doors and curtains; copyright: beta-web GmbH/Pott

© beta-web GmbH/Pott

A painting several meters high in the NIO car dealership in Düsseldorf next to an electric sports car; copyright: beta-web GmbH/Pott

User centricity also plays a role in the design of the store ...
© beta-web GmbH/Pott

Building brand loyalty with event marketing

Detailed view of the painting in the NIO car dealership in Düsseldorf, the picture consists of many small photos; copyright: beta-web GmbH/Pott

This several-meter-high mural is made up of thousands of small photos from the NIO community.
© beta-web GmbH/Pott

Between loyalty points and social media channel: the NIO app

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