In the Shop! POPAI Village it is all about marketing activities at the point of sale. This area includes a diverse range of solutions from sales displays, visual merchandising, digital marketing solutions, advertising materials, digital signage, multisensory marketing, in-store analytics and many other topics.
International exhibitors will present their concepts, solutions and application examples.
Part of the Shop! POPAI Village offering are also the POPAI D-A-CH Awards 2023, which will be presented in 15 categories and honor outstanding point-of-sale marketing concepts and solutions.
As part of the Shop! POPAI Village, there will be daily presentations of innovative solutions and current use cases as well as discussion rounds on the topic of POS marketing on the Retail Marketing Stage. Topics include shopper marketing, retail technology, shopper behavior, multichannel trends and innovation.
The Shop! association was founded in the USA in 1936 under the name POPAI. On an international level, it facilitates the interdisciplinary exchange of information and experience for its worldwide members. As a globally active non-profit organization, Shop! today sees itself as a competence center and comprehensive communication platform for "Marketing at Retail"