For over 50 years, the POPAI Awards have been established in Australia and New Zealand, Brazil, China, DACH, France, Great Britain, India, Italy, Portugal, Russia, South Africa, the Czech Republic, Turkey, Hungary, and the USA as outstanding representations of the "State of the Art" for POS marketing.
In 2023, the awards will already start their 13th round at EuroShop. This year, the winners will once again be chosen in 15 categories that once again revolve around the point of sale: from POS materials to complex sales promotions, visual merchandising, digital technologies and the "Data Driven Retail" category, which was added last year. Here, prizes are awarded for the collection and use of data.
