For over 50 years, the POPAI Awards have been established in Australia and New Zealand, Brazil, China, DACH, France, Great Britain, India, Italy, Portugal, Russia, South Africa, the Czech Republic, Turkey, Hungary, and the USA as outstanding representations of the "State of the Art" for POS marketing.
In 2023, the awards will already start their 13th round at EuroShop. This year, the winners will once again be chosen in 15 categories that once again revolve around the point of sale: from POS materials to complex sales promotions, visual merchandising, digital technologies and the "Data Driven Retail" category, which was added last year. Here, prizes are awarded for the collection and use of data.
Since 2021, the submissions have been presented via film. Due to the great success, this will remain the case in 2023. The POPAI D-A-CH Awards will continue to be an integral part of EuroShop 2023: The submission videos will be shown at the Shop! POPAI Village. The entrants will additionally have the opportunity to present their submission physically at the trade show.
Submissions for the POPAI D-A-CH Awards 2023 are possible since the 1st of December, 2022.