The EuroShop online magazine has all the facts, news, stories and trends from the international retail industry
There is no getting around EuroShop in retail. For over 50 years now it has been the global meeting point for the international retail scene. But EuroShop not only aspires to be the live event for retail every three years but also to provide the sector with an information and inspiration platform in between times. Which is why we have called the new Euroshop-mag into being. Not only meant as a communication hub for dyed-in-the-wool “EuroShoppers” it also addresses anyone working or interested in retail.
Year round the EuroShop.mag supplies facts, news, stories and trends from the international retail sector in German and English. The features will pick up on the big EuroShop themes, ranging from in-store through marketing and technology to Expo.
The mix matters – which is why EuroShop.mag will, at irregular intervals, feature a colourful array of columns including “Visions of Retail” with forward-looking contributions from industry professionals, scientists and influencers; under “Shopping Today” shopping behaviour and different shopping perspectives are scrutinised – at times on an international level, at others from a generational perspective. The “Exhibitor’s Corner” and the “Visitor’s Corner” present innovations and ideas from the immediate sphere of events that form part of the EuroShop family while the column “Ein Tag mit” (One Day with) takes a look behind the scenes thereby granting insights into the everyday work of different professional groups in retail.
To make the EuroShop.mag as entertaining as possible the contributions will be presented in various formats such as features, news, interviews, videos and photo galleries; formats will range from clear facts and information preparation to infotainment and entertainment elements – always with a focus on retail, needless to say.