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Inspiring ideas for retailers: from wine to fashion

Dear Sir or Madam,

Wines recommended by an AI or tasting them via self-service – innovative retail solutions are increasingly finding their place in the wine trade. If you would like to present modern technologies live in a wine department, you will find the ideal stage in the Concept Store of the ProWein 2025 trade fair. Find out more in this newsletter.

From Düsseldorf to Delhi: Join us on an inspiring pictorial journey through a breathtaking fashion flagship store that impresses with its ingenious design.

Enjoy reading!
Your team of EuroShop
www.euroshop-tradefair.com

The future of wine sales

Your innovations in the ProWein 2025 Concept Store!

An exhibition stand labelled ‘Concept Store’ presents wines, decorated with wooden barrels and plants; Copyright: Messe Düsseldorf/Andreas Wiese
Discover the future of wine retail in the ProWein Concept Store 2025! Present your innovative solutions in a realistic retail environment to an international trade audience. Learn more about your participation and the latest technologies revolutionizing the wine trade.

Elaborate store design

The Zwaan fashion label celebrates femininity in a unique way

The façade of the Zwaan Boutique with large display windows and a door decorated with plants and minimalist elements; Copyright: Eshita Marwah
Interior designer Eshita Marwah has created an oasis in the heart of Delhi: The flagship boutique of fashion label Zwaan inspires with Indian handcrafted furniture modelled on the varied forms of the female body.
A graphic inviting exhibitors to register for the EuroShop trade fair, to save their spot

Why are retailers investing in food services?

Analysing the current market situation and future trends

A person with blue gloves prepares a salad bar; Copyright: Adobe Stock
According to findings from the EHI Retail Institute, the in-store gastronomy sector in Germany was booming in 2023. Retailers are increasingly investing in food service technologies and digital features to create customer loyalty through culinary experiences.

In the fast lane

The experience economy is outpacing the consumption of material goods

A mountain biker rides on a rocky path in an alpine landscape; Copyright: Adobe Express
The retail sector is facing a change in values: consumers around the world are increasingly investing in experiences such as travel, gastronomy and entertainment instead of material goods. This raises the question: How can retailers make their stores fit for the future?

EuroShop@Social Media

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To get in contact with us, please mail to redaktion@EuroShop.de.

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

Footer with various trade fair icons of the EuroShop trade fair family; copyright: Messe Düsseldorf.
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Marius Berlemann, Bernhard J. Stempfle

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at www.messe-duesseldorf.de/privacy. In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.


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