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China in-store 2024 special: Highlights from the empire of innovation

Dear Sir or Madam,

The dynamic character of the Chinese retail market makes it an exciting place to observe new technologies and innovative store concepts. The China in-store 2024 trade fair from 3-5 September is just the right platform for such valuable insights. Get your visitor ticket free of charge now.

Travelling to Shanghai is not only worthwhile for visitors. Today we would also like to encourage potential exhibitors to take advantage of this opportunity: Your presence at China in-store can be the decisive step in promoting your brand in Asia. Secure your trade fair stand and become part of this pioneering industry event!

Elke Moebius, Director EuroShop, knows the China in-store very well. Every trip to Shanghai is a special highlight for her. Let her enthusiasm infect you.

Enjoy reading!
Your team of EuroShop

A quote graphic, Elke Moebius, Director EuroShop at Messe Düsseldorf, talks about why the China in-store trade fair is worth a visit

Success stories at China in-store 2024

Benefit from the innovative strength of the Chinese retail market

A shopping arcade in Shanghai in the dark with passers-by and colorful neon signs; copyright: Unsplash/Krzysztof Kotkowicz

China's consumers have high expectations when it comes to shopping experiences, store designs and the integration of new technologies. Retail chains, malls and brands are developing innovative concepts every day.

This glimpse into the Asian and global future of the retail industry can be valuable for you: Use China's leading retail trade fair to familiarise yourself with the latest trends and solutions. Come to China in-store 2024 from 3-5 September at the Shanghai New International Expo Center. We have summarised the latest trends from China for you here.

A graphic showing major brand companies that have already visited the China in-store, for example Prada, Adidas and IKEA

Award-winning store designs

Exclusive preview of the submissions for ERDA China 2024

A modern, bright cosmetics store, interior architecture and design are characterised by round and oval shapes; copyright: Osilan Cosmetic

Innovative store designs inspire not only shoppers, but the entire industry. With clever interior design and revolutionary elements, they provide fresh design ideas. The best concepts are therefore rightly honoured with awards. One of the most important: the EuroShop RetailDesign Award China – it will be presented during China in-store.

Be one of the first to get an exclusive look at the submitted design projects:

A few exhibitor spots are still available!

A graphic showing three reasons why it is worth coming to China in-store 2024

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Footer with various trade fair icons of the EuroShop trade fair family; copyright: Messe Düsseldorf.
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